Product Marketing Manager, eStores

Company Description

At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers optimize revenue operations through design applications, engineering simulations, product selection, CPQ, PLM, visualization, and data analytics.

Headquartered in Jacksonville, FL, we serve over 20,000+ customers across the globe.

Revalize is a portfolio company of TA Associates

Job Description

We are seeking an energetic and driven Product Marketing Manager to join our team in a remote position based in the United States.

As the Product Marketing Manager for Revalize eStores you will be responsible for driving the marketing strategy, positioning, and promotion of the products sold on the online store, ensuring the online store’s offerings are presented in a compelling, customer-centric way. You will focus on driving traffic, increasing conversions, and enhancing the customer experience on the e-store to drive new business growth and seamless retention for relevant Revalize products.

Responsibilities:

Market Research and Analysis

• Conduct market research to understand customer needs, trends, and competitor activity.
• Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth.
• Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts.

Product Positioning and Messaging

• Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience.

Go-to-Market Strategy

• Plan and execute product launches for new features or offerings in the e-store
• Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans.
• Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging.

E-commerce Optimization

• Collaborate with the web development and design teams to ensure a seamless user experience in the e-store.
• Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions.
• Leverage A/B testing to continuously improve the website and product listings for better performance.

Sales and Conversion Optimization

• Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns.
• Monitor sales data and identify areas for improvement in the marketing funnel.
• Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust.

Performance Reporting

• Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement.

Budget Management

• Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI.

Qualifications

Qualifications: 

• 3+ years of experience in product marketing, digital marketing or e-commerce, preferably with SaaS solutions
• Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
• Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences.
• Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies.
• Understanding of the online buying journey and how best to drive demand and conversion
• Ability to execute at scale and at pace in a complex, fast-moving business
• Demonstrated ability to work effectively in a remote environment

Additional Information

All your information will be kept confidential according to EEO guidelines. Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.