Product Marketing Manager, AI Studio

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

Asana recently entered a new era as a multi-product company in Collaborative Work Management with the launch of AI Studio—a no-code builder for embedding AI agents into workflows to automate busy work. We are looking for an experienced product marketer to join our collaborative team to help bring our multi-product vision to market with targeted enablement, campaigns, sales plays, pricing narratives, and more.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Lead the development and execution of go-to-market strategies for AI Studio, tailoring messaging and positioning to ensure product market fit.
• Drive sales enablement initiatives for global regions, creating sales plays, training materials, and programs that empower our go-to-market teams to build pipeline.
• Analyze market trends, competitive landscapes, and changing customer needs to help accelerate our growth across diverse industries and buyers.
• Track and measure performance metrics against revenue targets to continuously improve our go-to-market efforts, while uncovering new growth opportunities .
• Partner closely with sales, marketing, and customer success leadership to shape our multi-product business strategy and long-term vision.

About you:

• 5+ years of experience in Product Marketing within B2B SaaS industry, with a strong track record for building out scalable sales enablement programs.
• Advanced experience working with GenAI and LLM technologies and how to bring AI products to market to serve customer needs.
• Proven ability to translate business objectives and customer insights into revenue-driving initiatives that support our sales teams.
• Deep product messaging and sales enablement experience, with the ability to craft compelling narratives across multiple content types.
• Excel at cross-functional collaboration, particularly in aligning sales, marketing, product, and customer success teams across multiple regions.
• Have strong analytical skills to measure and optimize campaign performance and derive insights from competitive market data.
• Exceptional written, visual, verbal communication, and presentation skills that can influence cross-functional teams with a clear vision.
• Passion for learning new products/industries and cutting through ambiguity in a fast-paced environment.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $176,000 - $232,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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