Product Marketing Lead

Company Description

Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. 

Job Description

As a Product Marketing Lead, you will oversee the Marketing Specialists across multiple Gameloft studios. Your primary focus will be to drive ambitious marketing activation roadmaps for key game titles, ensuring that each campaign is impact-driven and aligned with revenue and profitability goals. You will mentor your team, foster innovation and business development, and lead the development of innovative marketing programs that enhance player engagement and brand awareness.

Key Responsibilities:

1. Team Management and Leadership:

• Lead and manage the Marketing Specialists across several Gameloft studios.
• Define ambitious and strategic marketing activation roadmaps for key game titles as March of Empires, War Planet Online, Despicable Me2, Disney Magic Kingdom and Dragon Mania Legends.
• Mentor and develop your team’s sense of innovation, focusing on business development and impact-driven results with a strong ROI focus.

2. Marketing Strategy and Execution:

• Develop and implement innovative marketing programs that include unique activations, viral content, and meaningful partnerships.
• Coordinate the implementation of marketing strategies by working closely with other teams, including Production, Live Ops, User Acquisition (UA), Social & Digital, Influencers, and Public Relations (PR).

3. Performance Analysis and Reporting:

• Analyze the performance of marketing campaigns and initiatives.
• Provide regular reports to game managers, studio managers, and headquarters, detailing campaign performance, insights, and recommendations.

4. Collaboration and Knowledge Sharing:

• Foster collaboration and facilitate the sharing of best practices among team members.
• Promote a culture of learning and continuous improvement within the marketing activations team.

5. Asset Creation and Management:

• Oversee the creation of promotional assets required for marketing campaigns.
• Ensure assets align with the marketing roadmap and game branding.

6. Game Development Support:

• Actively participate in game development discussions, providing marketing insights to enhance user experience, engagement and retention.
• Suggest ways to integrate in-game promotional events and marketing mechanisms seamlessly.

7. Central Process Implementation:

• Play a key role in implementing central marketing processes as a central member of the marketing activations vertical.
• Support the marketing team by facilitating the adoption of best practices and centralized processes.

8. Ad Hoc Projects and Continuous Improvement:

• Participate in cross-studio projects to support the development and improvement of the marketing activations vertical.
• Adapt to the evolving needs of the marketing department and the gaming industry.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Proven experience in a senior marketing role, ideally within the gaming industry.
• Strong leadership and team management skills, with a track record of mentoring and developing marketing teams.
• Deep understanding of marketing activations, brand strategy, and revenue-driven marketing campaigns.
• Experience working with cross-functional teams and coordinating large-scale marketing initiatives.
• Excellent analytical skills and ability to report on campaign performance.
• Strong communication and presentation skills.
• Passion for gaming and a deep understanding of gamer behavior and trends.
• Fluent written and spoken English.

Additional Information

Why Join Gameloft Universe?

• You want to work in an exceptional industry and create games downloaded by millions of players every day
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games
• You want to contribute to a vibrant and dynamic atmosphere
• You want to join a global company and meet great people around the world
• You are looking for a fun place to work in the heart of Sofia and excellent transport connections
• You want to work on a permanent contract with competitive remuneration and benefits package

Our Benefits:

• Additional Health Insurance with excellent coverage, including dental care & dioptric glasses reimbursement
• Flexible working time on hybrid mode with short Friday option
• Food vouchers – 200 lv. per month
• Several options for active lifestyle – both Multisport and Coolfit cards available
• 20 days paid annual leave + 1 birthday day off
• Referral & Baby Bonus
• Modern & Cozy office in Sofia Tower 2 (Mall of Sofia) with a lot of gaming temptations – table tennis, air hockey, PS5, great board games collection, etc.
• Hot beverages at your disposal on daily basis + fresh fruits & snacks on weekly
• Access to office library, trainings and career development plan
• Active studio life – different events, parties, charity initiatives and more
• Occasional Gifts – celebrate special moments
• Exclusive discount program from retailers, restaurants, tech suppliers and more