Product Marketing Lead

Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia, expanding into a leading SME neobank. We are licensed and registered in Singapore, Indonesia, Thailand, Malaysia, and operating in Vietnam, and backed by Sequoia India, Softbank Vision Fund and SMBC bank amongst many others. Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors.

And here at Funding Societies | Modalku we live by our core values GETFS:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

What you will do:

• Drive market, customer, and competitive analysis and represent the market insights internally for business and product inputs.
• Partner with country heads, channel owners, and other stakeholders in defining market entry, scaling, and expansion opportunities.
• Lead and coordinate cross-functional teams for new product launches and market entries.
• Identify, assess, and manage relationships with network partners.
• Prepare business case and financial projections to support strategic decisions.
• Build, lead, and mentor a high performing Product Marketing function.

• 5-6 years experience in Product Marketing, Marketing, Strategy, or Research role.
• Strong understanding of product positioning, branding, and go-to-market strategies
• Excellent in English, both written and verbal communication skills.
• Capable to synthesize insights effectively and provide recommendations based on primary and/or secondary research.
• Advance in Microsoft office and Google suite, particularly in Microsoft Powerpoint and Google Slide
• Has high interest and curiosity towards financial service industry

You will shine if you have:

• Bachelor’s degree in marketing, communications, business or related field.
• Experience in the startup, financial, or financial industry. Is preferred
• Experience in customer segmentation and persona development.
• Experience in developing go to market strategy and product life cycle management
• Proficiency in other Southeast Asian language is an added advantage

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
• Learning & Development: We believe learning should never end and we support everyone with self-learning L&D allowances.
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity