Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 93 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!
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Intro and job overview:
Precisely’s Summer Internship Program is a paid, part-time opportunity for undergraduate students actively enrolled in university. This is an 10-week program that begins June 9th and concludes August 15th. This opportunity is 100% remote and you must be located in the United States during the summer internship. The Product Marketing Intern will work closely with the Product Marketing team.
As the Product Marketing Intern, you will have a hands-on opportunity to contribute to the alignment of our content strategy with key personas, such as Chief Data Officers, IT leaders, data engineers, and application developers, across the lead lifecycle. You will gain real-world experience in content analysis, persona alignment, and gap identification to help our product marketing team enhance customer engagement, starting at the top funnel and progressing throughout their journey
Responsibilities and duties:
- Create a detailed inventory of existing product marketing content, classifying each asset by target persona, product segment alignment, and funnel stage.
- Analyze how well current content aligns with persona needs, pain points, and different stages of the customer journey, identifying areas for improvement.
- Summarize key insights in a final presentation, offering data-driven recommendations for optimizing content alignment with personas and buyer journey phases.
- Develop guidelines or a structured methodology to ensure ongoing content evaluations align with marketing goals and customer needs.
- Assist in repurposing existing content, suggesting enhancements, or identifying new content opportunities to strengthen customer engagement.
- Work closely with product marketing, content strategy, and demand generation teams to implement recommendations and improve content effectiveness.
- Compile findings into structured reports and dashboards to track content performance, engagement, and effectiveness across different personas and funnel stages.
Requirements and qualifications:
- Precisely's internship program is for rising junior and senior undergraduate students set to graduate after August 2025.
- Ability to audit and categorize marketing content based on target personas and customer journey stages.
- Strong data analysis capabilities to identify content gaps, optimize marketing assets, and align content strategy with business goals.
- Excellent verbal and written communication skills, with the ability to present insights and recommendations at an executive level.
- Ability to assess content effectiveness, identify opportunities for improvement, and propose actionable recommendations.
- Strong ability to prioritize multiple tasks in a fast-paced environment while maintaining attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for content reporting and presentations.
- Familiarity with CRM platforms, SEO tools, and Tableau for content tracking and optimization is a plus.
- Knowledge of content marketing principles, engagement strategies, and funnel-based content targeting in B2B environments is a plus
Program benefits:
- Valuable experience related to the degree you are pursuing.
- Hands on experience at an established tech company.
- Networking opportunities with company leaders around the globe.
- Experience working with cross functional teams.
#LI-REMOTE
The personal data that you provide as a part of this job application will be handled in accordance with relevant laws. For more information about how Precisely handles the personal data of job applicants, please see the Precisely Global Applicant and Candidate Privacy Notice.
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What We Do
Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com
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