We’re looking for a results-oriented Product Marketing Executive to lead and grow our affiliate program across our product offerings. This role is ideal for someone who thrives at the intersection of product strategy, growth marketing, a strategic mindset, and a passion for performance-driven growth through marketing partnerships engagement.
You’ll be responsible for building and optimizing our affiliate marketing engine—crafting compelling product narratives, onboarding high-converting partners, and delivering campaigns that drive measurable growth. If you’re passionate about affiliate marketing and have a track record of scaling partner programs, this role is for you.
Key Responsibilities:
- Affiliate Program Ownership: Strategize, manage, and scale our affiliate programs, products and services across commercial verticals.
Product Positioning & Messaging: Translate product features into clear, compelling benefits tailored for affiliate audiences. - Affiliate Recruitment & Enablement: Identify, recruit, and activate affiliate partners including bloggers, influencers, and digital marketers. Provide resources and content that drive engagement and performance.
- GTM strategy and Campaign Development: You’ll own the go-to-market strategy for our affiliate offerings, work closely with cross-functional teams, and play a vital role in scaling a high-performing network of affiliate partners. Launch marketing initiatives and seasonal promotions that support affiliates and align with product goals.
- Product Performance Optimization: Track affiliate metrics (sign-ups, conversions, CAC, LTV) and run tests to improve performance and ROI.
- Cross-Functional Collaboration: Partner with Product, Sales, Content, and Engineering teams to ensure alignment on launches, features, and partner needs.
- Market & Competitive Research: Stay informed on industry trends, competitive affiliate programs, and emerging growth channels.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in product marketing, affiliate marketing, or partner/channel management
- Direct experience executing, managing or scaling e-commerce, SaaS and affiliate programs will be an added advantage.
- Data-driven with strong analytical skills—comfortable with KPIs, dashboards, and ROI modeling
- Excellent communication skills and a strong grasp of persuasive marketing
- Strong project management skills with the ability to juggle multiple initiatives
Nice to Have:
- Experience working with both B2B (SaaS) and B2C (eCommerce) product lines
- Background in performance marketing, growth hacking, or influencer marketing
- Familiarity with affiliate platforms like Impact, PartnerStack, Refersion, ShareASale, or similar.
Top Skills
What We Do
Involve Asia Technologies Sdn Bhd (1017157-V) is a business headquartered in Kuala Lumpur, Malaysia.
We provide a platform for advertisers to measure, manage and scale their marketing partnerships by automating workflows and providing attribution to marketing campaigns. Using its proprietary cookie-less tracking technology, for highly accurate, future-proofed digital marketing.
Founded in 2014, Involve is backed by major venture capital firms such as Bintang Capital Partners, 500 Global, OSK Technology Ventures, and Cradle Seed Ventures and has an established presence with teams across Southeast Asia including Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam.
Here in Involve, we are looking for creative and ambitious talents to join our team on this upward and onward journey. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Involve, all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.
If making an impact gives you a reason to roll out of bed in the mornings, come join us
