Area
Our Marketing team is the technical engine driving TRACTIAN’s story, translating advanced industrial solutions into clear, impactful benefits for our customers. Covering every touchpoint—from acquisition to long-term engagement—we focus on customer impact, developing content that resonates with engineers and maintenance teams. Collaborating with Product, Sales, and Customer Success, our team combines deep industry insights with research-driven messaging to empower prospects and customers to optimize their operations with TRACTIAN.
What will you do
As a Product Marketing Engineer, you’ll lead the creation of technically accurate, engaging content that resonates with maintenance and production professionals. You'll bridge deep technical knowledge with impactful storytelling to craft materials highlighting TRACTIAN’s value to an engineering-centric audience. In this role, you’ll work closely with cross-functional teams in Product, Sales, and Customer Success, conducting field research, engaging directly with customers, and producing content that addresses real-world challenges our audience faces. Your contributions will range from detailed technical guides and video courses to customer interviews and field insights, ensuring all materials reflect the precision and innovation that define TRACTIAN.
Responsibilities
- Technical Content Creation: Develop comprehensive, technically accurate content, including videos, white papers, and training courses that engage maintenance and production audiences.
- Customer Engagement: Conduct interviews, field visits, and direct customer engagement to understand pain points and gather insights, ensuring content resonates with real-world applications.
- Cross-functional Collaboration: Act as a technical bridge between Marketing, Customer Success, and Product teams to ensure content aligns with product features, customer needs, and strategic goals.
Requirements
- Engineering Degree (Mechanical, Electrical, Production, etc), or related fields, and/or experience in the industry/manufacturing.
- Strong understanding of plant management, production processes, and maintenance engineering.
- Excellent research skills to stay abreast of industry trends and practices.
- Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
- Ability to collaborate effectively with technical experts, non-technical teams, and industry professionals.
- Strong analytical skills to understand and address the needs and challenges of plant managers and production engineers.
- Ability to adapt content style and tone to suit different audiences and platforms.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Detail-oriented mindset for maintaining content accuracy and quality.
Bonus Points
- Familiarity with predictive maintenance, IoT, or related industrial technology.
- Experience in creating and delivering training content, with a focus on practical applications in industrial settings.
- Background in sales enablement or customer training in technical fields.
- Familiarity with industrial software and IoT technologies used in plant operations.
- Experience in conducting workshops or training sessions for non-technical teams.
- Certification or advanced training in engineering, technical writing, or content marketing.
- Knowledge of data analysis and content performance measurement tools.
- Passion for staying up-to-date with technological advancements and content trends.
- Comfort with public speaking and presenting content to various audiences.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
