Product Marketing Manager, Overwatch 2

Team Name:

Marketing

Job Title:Product Marketing Manager, Overwatch 2

Requisition ID:R023733

Job Description:

Job Title: Product Marketing Manager, Overwatch 2 | Irvine, CA

Department: Product Marketing

Location: Irvine, CA

Your Mission

Blizzard is on a quest to find a legendary Product Marketing Manager to join the Overwatch 2 marketing team in Irvine CA. This individual will support senior marketing staff with go-to-market planning and execution for the Overwatch 2 franchise under the supervision of the senior marketing staff.

The ideal candidate is self-motivated, highly organized, collaborative and data driven. They possess a strong grasp of marketing execution and integrating across a breadth of marketing related functions to successfully bring new content to consumers. This
individual is passionate about their craft, savvy about the video game industry - its players and best practices - and interested in delighting players with new Overwatch 2 seasonal content and experiences!

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

What you bring to the table: 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Lead go-to-market planning and execution of Overwatch seasons and tentpole campaigns across functions – Brand Marketing, Content Marketing, Growth Marketing, Digital Commerce Platforms, PR, and more

• Identify target player segments, develop key product positioning, messaging and copy to be used for various platforms and touchpoints

• Manage GTM communications across Overwatch 2 various cross-functional teams to ensure collaboration and alignment against business and campaign objectives

• Work with 1st party partners and partner teams to maximize impact across sales platforms

• Continually monitor game analytics and leverage research and insights to better understand audiences, monitor campaign performance and provide recommendations to continuously improve processes and activations

• Work with marketing leaders across regions to coordinate, develop, measure and improve global marketing strategies and tactics

• Contribute to business and GTM planning by continuously collaborating with Game Development, Product Management and Finance to better understand features strategies and goals across a variety of acquisition and retention initiatives

Minimum Requirements

• 5+ years relevant work experience working in Product Marketing, Product Strategy, Brand Marketing or Brand Management

• Excellent organizational and project management skills, with ability to effectively manage & complete multiple priorities and projects simultaneously

• Demonstrated strength in writing and presenting

Extra Points

• Master’s Degree in Business Administration

• Strong understanding of FPS games and Overwatch 2

• Familiar with analytical tools and/or quantitative research

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.