Job Category:Marketing & Insights
Job Family:Product Lifecycle Management
Job Description:
The objective of this position is to deliver year-over-year profit improvement (YOYI) from Schreiber’s assigned product categories. The individual in this position will assume strategic leadership for their category. This position requires a high level of teamwork and cross-functional interaction. Significant interaction is required with Sales, R&D, Engineering, Finance, Creative Services, Operations, and outside resources including marketing research suppliers, and agencies. Key deliverables include developing Marketing Strategy Plans and Tactics that drive new Products, Packaging, Promotional Programs and Profitability targets for each Product line. Individuals in this role will become consumer experts within their categories, and will develop an excellent grasp of the competitive environment. This individual will bring Marketing disciplines to this role and put them into play within our customer brand and control brand environments. The success of this position will be measured by variable income for their category.
What you’ll Do:
Lead the strategic planning process and execution of the plan:
- Create strategic plans intended to drive growth through delivered profit targets.
- This is done with consumer trends in mind, with an awareness of competitor activity, and with a knowledge of Schreiber capabilities and competencies.
- Oversee successful execution of plans.
- Identify incremental opportunities to increase volume and profit (e.g., cost savings, new distribution, sku rationalization, etc.).
Execute key tactics:
- Launch new products per the plan by leading cross-functional teams toward stated objectives.
- Evaluate packaging opportunities, identifying potential improvements (package sizes, single serve, environmentally friendly, convenience features, etc.) and leading the process of change.
- Establish target “pricing ranges” by product. Pricing requests by sales partners outside of these ranges will require sales management and marketing approval.
- SKU rationalization as necessary to improve VI.
- Work with sales to develop key customer presentations and support materials.
- Lead any necessary re-design initiatives with internal and/or external creative resources.
- Work effectively within the marketing team to aid in the success of brands and segments outside “line of sight” responsibilities.
Leverage consumer insights:
- Utilize syndicated data to identify emerging consumer trends relative to products, sizes, flavors, etc.
- Conduct custom primary research that is timely, relevant, and actionable.
- Develop presentations and selling aids that equip our sales partner with powerful selling stories.
What you need to succeed:
- Bachelor’s degree in marketing or business with a marketing emphasis.
- MBA preferred.
- 5+ years’ experience in marketing or general management in a consumer package good company.
Skills/Knowledge Required:
- Strong strategic abilities.
- Strong leadership qualities.
- Financial and marketing acumen with the ability to deliver presentations to the highest levels of the company.
- Proven track record of developing and executing strategic plans within a complex environment.
- Ability to interpret consumer research and apply learning to drive results.
Demonstrated leadership skills include ability to:
- Influence middle/senior management through informal communication as well as structured presentations.
- Work effectively at all levels and network across the organization to build relationships.
- Lead cross-functional teams and develop project plans, including management of both internal and external resources (e.g. management consultants).
Demonstrated personal skills include:
- Ability to influence and persuade senior leadership across the company on key strategic marketing topics.
- Be a strong team player within the marketing team and across functional areas.
- Be a strong communicator.
- Be innovative, flexible and tenacious.
- Have a strong results-orientation and be able to operate well without extensive supervision.
- Excel at project planning and execution (define project, develop appropriate work plans, drive project to successful completion).
- Attention to detail and strong sense of logic.
- Ability to travel up to 40%
What We Do
Schreiber Foods strives to do good through food every day. Based in North America, we’re a customer-brand leader in cream cheese, natural cheese, process cheese, beverages and yogurt.
Our more than 10,000 employees and presence on five continents enable us to be an essential ingredient in our customers’ success. With annual sales of more than $7 billion, we partner with the best retailers, restaurants, distributors and food manufacturers around the globe. We also recognize our responsibility to do good in the world and are driven to make a difference in everything we do.
We’ve come a long way since our start as a small cheese company in 1945. Today, our team is more than 10,000 strong at locations across North America, Europe, South America, Asia and Africa. But our commitment to providing safe food the right way has never changed.
At Schreiber, we call ourselves partners, not employees, and there’s a good reason behind that. Our work is more than just a job. We make the company grow. We help each other grow and take care of each other along the way. And, we all share in the rewards.
Our people are truly the heart of our company, and we're on a journey together. We work hard to find great people with diverse backgrounds, experiences and perspectives, and provide opportunities to help them grow. But it’s about more than a career at Schreiber. Like a family, we care deeply about each other.
We strive to foster an inclusive work environment where all our partners can thrive. We've increased our commitment to diversity and inclusion by creating an overarching Diversity and Inclusion Council, as well as resource groups for women, African Americans, Pride, Vets and more groups that give a voice to all of our partners.
We're always looking for passionate partners to join our team and bring to life our culture of being customer obsessed and brilliant at the basics. Want to learn more about our company? Visit us at www.schreiberfoods.com.
