Product Manager, User Activation

Posted 2 Days Ago
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Buenos Aires, Ciudad Autónoma de Buenos Aires
Senior level
Food
The Role
The Product Manager for User Activation at CookUnity will drive user engagement and retention strategies by leveraging data analysis to inform product direction. This role involves collaboration with cross-functional teams, designing user interfaces, and managing roadmaps to enhance the overall user experience on the platform.
Summary Generated by Built In

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About the Team:

The Growth team leads the company's efforts to acquire new eaters across a variety of channels, and seamlessly onboard them onto the CookUnity platform. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a growth team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace. The team will combine an exciting sign-up experience with an exciting and fulfilling first few weeks using CookUnity.

The role:

As a Product Manager for the CookUnity Growth team, you will be at the forefront of driving user engagement and retention during the initial weeks of an Eater joining the CookUnity platform. You will be responsible for identifying opportunities, hypothesizing solutions, creating and managing roadmaps, and working cross-functionally to execute growth initiatives.

This is a full-time hire.

Responsibilities:

  • Inform and shape product strategy and roadmap through understanding data and combining insights across analyses and research.
  • Use data analysis to ideate, iterate and measure product direction and suggest data-driven product and feature improvements to scale growth and retetntion within our platform and across key customer touchpoints
  • Drive execution on key product levers that drive growth and engagement for the overall ecosystem through cross-organizational alignment.
  • Work side by side with the UX team to create a high-quality user interface.
  • Create wireframes and design for the tech team to implement, collaborating with brand and designers
  • Write clear, efficient product specs and collect data on what works and what doesn’t.

Minimum Requirements:

  • Bachelor’s degree (or equivalent) in Business, Computer Science, Data Science, or a related field. An MBA or a higher degree is a plus.
  • 5-7+ years of experience in product management, mostly building consumer facing products and leading product teams.
  • Passion for food, technology, and creating memorable user experiences.
  • You have experience working in an ambiguous, fast-paced environment; leading strategic roadmap prioritization processes with senior leadership.
  • You have excellent communication skills, especially when it comes to articulating business logic to technical partners and inspiring a distributed team.
  • You have technical proficiency with Product Management tools such as writing product briefs, user stories, performing analytics, building wireframes & prototypes, and QA testing.
  • You have a strong data-driven and analytical mindset, which you use to set hypotheses, narrow in on opportunities, and drive impact on KPIs
  • Experimentation experience in designing A/B and multivariate tests, synthesize test results and build frameworks to make data-informed launch decisions
  • You are a DO-er. You get things done with others and across teams with a problem-solving mindset and avoid unnecessary conflict.
  • Creative product ideation experience to apply growth tactics broadly to different product areas and think through detailed elements of a product experience
  • Experience clearly communicating data driven product insights to influence leadership direction
  • Experience with data querying languages (e.g. SQL) and visualization tools such as Tableau and MixPanel

Personal traits:

  • Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win.
  • Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact
  • Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility.
  • Superior communication, presentation and organizational skills.
  • Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions.
  • Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality

Benefits:

💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want.

⛱ Enjoy 15 days of vacation each year from the start date.

🗓️ 5-year Sabbatical: after 5-years with CookUnity, you get a 4-weeks paid sabbatical

🎄 16 fully paid Argentinean holidays.

🕯 Compassionate Leave: 3-5 days each time the need arises.

🐣 Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.

🧘🏻‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🧑‍🏫 Personalized English coach


If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

The Company
HQ: Brooklyn, NY
227 Employees
On-site Workplace
Year Founded: 2015

What We Do

CookUnity is the first Chef-Direct Subscription service—a chef-to-food lover marketplace connecting the country's most talented chefs with eaters (consumers). We’re changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.

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