Position Summary
Implement a marketing and sales strategy for the relevant product range to meet established sales and market share targets.
Perform a range of activities to effectively market assigned products: conducting market research, set prices, launch new products, oversee advertising campaigns and monitor performances, support sell-out of B2C and B2B customers.
Role and Responsibilities
Key Responsibilities:
- Implement the product line-up roadmaps and manage the whole product life-cycle according to Corporate and BU product strategy.
- Coordinate and supervise all Market analysis related to the relevant product range including consumer preferences and behaviour, competitors benchmarking. Collect and evaluate all feedback from the market in terms of technological trends in the relevant product environment.
- Monitor, analyse and evaluate market trends, consumer behaviour and competitor activity to identify market opportunities for the product.
- Elaborate AP1/AP2 forecasts; monitor and address forecast gap vs. Actual (quantities, value, distribution).
- Liaise with other BU members, trade marketing dept. and sales to design the most effective sales campaigns and sales collateral.
- Implement and monitor channel mix and distribution strategy closely liaising with Sales.
- Elaborate and circulate market data, reporting, forecasts, etc.
- Act as a reference point for all product-related issues – local team, Korea HQ, customers.
- Train customers, sales agents or field sales where necessary, on product features and commercial strategy.
Skills and Qualifications
Qualifications/Requirements:
Educational Background : Masters degree with Marketing specialization;
Professional Background: 2-3 years exp in Product Marketing roles.
Computer Knowledge: Excellent Excel , Power Point required.
Language Knowledge: Very good written and spoken English.
Travel required: 20% domestic transfers. International transfers may frequently occur.
Samsung Italia opportunities are open to all applicants without regard to race, color, religion, age, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.
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What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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