Product Manager - Private Label & Owned Brands

Job Description:

Product Manager - Private Label & Owned Brands with business acumen to lead the development and commercialization of new products, platforms, and packaging for Private Label & Owned Brands. In this role, you will drive private brand development, strategy and category performance. You will leverage consumer insights, market trends, and data-driven insights to prioritize opportunities for growth that align with our strategic objectives.

Duties and Responsibilities

Innovation and Product Development

• Translate the Private Brands vision into new products and continuous improvement initiatives.
• Drive product innovation using consumer insights, market data, and business metrics to identify growth opportunities.
• Present clear, data-backed product strategies to senior management to secure buy-in and alignment.

Performance Analysis and Continuous Improvement

• Define and track key performance indicators (KPIs), such as sales, gross profit, and market share.
• Leverage data analysis tools to evaluate product performance and identify areas for improvement.

Business Strategy and Execution

• Develop and execute product development strategies that align with overarching category goals and deliver measurable business results.
• Partner with cross-functional teams, including Category Managers, marketing, and supply chain, to ensure seamless execution of product launches.

Cross-Functional Collaboration

• Lead cross-functional teams through the entire product lifecycle, from concept to commercialization.
• Collaborate with external partners to optimize sourcing, Products, and production efficiency.

Team Leadership and Mentorship

• Coach and mentor up team members, fostering professional growth and alignment with business objectives.
• Provide leadership in developing innovative and consumer-driven solutions.

Consumer Insights and Packaging Innovation

• Drive sustainable and cost-effective packaging innovations that align with consumer needs and environmental considerations.

Qualifications

Education and Experience:

• Bachelor’s Degree in Business, Marketing, or a related field (required).
• Minimum of 10+ years of experience in product development, brand management, or innovation roles within the CPG industry.
• Experience in Convenience Store channel is desirable.

Key Skills and Competencies:

• Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies.
• Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals.
• Exceptional leadership skills with a demonstrated ability to mentor and collaborate with cross-functional teams.
• Proficiency in data analysis tools (Excel, Power Bi) to assess product performance and market trends.
• Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively.
• Entrepreneurial mindset with a passion for innovation in the food and beverage industry.

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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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