Product Manager, Platform

At ActiveCampaign, we empower small businesses to thrive by providing the tools they need to grow, connect, and deliver value to their customers. Our Platform Product Management team focuses on advancing ActiveCampaign's differentiation in automation, data, and AI to provide powerful, intelligent marketing solutions for businesses worldwide.

As a Product Manager in the Platform Product Management group, your primary focus will be on building and enhancing our platform's capabilities, with a special emphasis on automation, data-driven decision-making, and AI-powered features. You will lead 1-2 teams through the planning, execution, and iteration of impactful platform features that enable our customers to scale their marketing efforts with ease and precision. Specific projects and team areas will be flexible based on business priorities, so you will have the opportunity to adapt your focus to the most critical initiatives at any given time.

This role will collaborate closely with engineering, design, marketing, and data teams, ensuring seamless product development while maintaining a laser focus on delivering value to our customers. Your work will directly impact ActiveCampaign’s ability to deliver innovative, AI-driven, and data-rich experiences that set us apart in the market.

What your day could consist of:

• Leading Teams: Guide 1-2 cross-functional teams through the entire product lifecycle, from ideation to execution, driving collaboration and aligning efforts to company-wide goals.
• Building Automation & AI Capabilities: Develop and launch new platform features that enhance automation, data integration, and AI-driven insights, further differentiating ActiveCampaign in the market.
• Customer-Centric Problem Solving: Engage with customers to understand their business challenges, leveraging automation, data, and AI to provide impactful, scalable solutions.
• Experimentation & Data Insights: Work with data and analytics teams to define KPIs, run experiments, and measure product performance, ensuring features are continuously improved.
• Collaborating Across Teams: Partner with engineering, design, sales, and customer success teams to ensure seamless product development and successful launches.
• Strategic Product Planning: Work with other product leaders to develop long-term product roadmaps and prioritize features that enhance ActiveCampaign’s core platform and automation capabilities.
• Competitive Analysis & Market Trends: Monitor industry trends in automation, data, and AI, providing competitive analysis to ensure our platform remains ahead of the curve.

You are a strong fit if:

• You are great at shipping great products that drive impactYou are passionate about building platform capabilities with a deep understanding of automation, data, and AI-driven products.
• You have experience leading product teams and are skilled in managing complex projects with multiple stakeholders.
• You have a strong technical background and intuition for creating great customer experiences while leveraging platform capabilities like APIs and integrations.
• You thrive in a dynamic, fast-paced environment, able to navigate ambiguity while maintaining focus on delivering customer value.
• You can balance hands-on execution, driving initiatives from ideation through to measurable results.
• You have a strong entrepreneurial spirit and an ownership mindset, ready to shape the future of ActiveCampaign’s platform.
• You are a great communicator who can distill complex technical concepts into clear and actionable insights for diverse stakeholders.

What is needed:

• 3+ years of experience in product management, with a focus on platform or B2B SaaS products; marketing or adjacent SaaS preferred.
• Expertise in automation, data platforms, and AI-driven product development.
• Experience managing 1-2 teams through the planning and execution of complex product initiatives.
• Strong business acumen and experience building business cases and developing hypotheses for platform product features.
• Strong project management skills with an ability to work cross-functionally and align teams toward shared goals.
• A passion for building innovative products that empower customers to leverage data and AI to drive their success.

About ActiveCampaign:

ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.