Product Manager (Loyalty Earn Experiences)

Job Description
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Job Description:
We are seeking an experienced Product Manager to shape the future of MyMcDonald's Rewards by creating engaging earn experiences that drive deeper participation. This role will focus on expanding how customers earn rewards beyond food purchases-exploring gamification, social incentives, engagement-based mechanics, and third-party partnerships. You will also improve the loyalty onboarding experience, ensuring customers understand the program, recognize its value, and stay motivated to earn rewards. With 150+ million 90-day active users in 50+ markets, we aim to reach 250 million by 2027, making MyMcDonald's Rewards one of the largest consumer loyalty platforms in the world.
As part of the Global Loyalty & Partnerships Product Team, you will develop scalable capabilities and experiences that can be adopted and enabled by local markets. This includes supporting their needs to configure and customize things like earn structures, point multipliers, and promotions, all while maintaining a consistent global experience. You will be collaborating closely with a world-class team of partners spanning engineering, analytics, marketing, and experience design teams to bring these experiences to life.
If you're passionate about customer experience, behavioral incentives, and loyalty innovation-and want to build digital experiences that engage millions-this role is for you!
Note: The ideal candidate has experience in both B2C and B2B product management and a strong background in loyalty programs. This role reports to the Director, Product Management (Loyalty & Partnerships).
Key Responsibilities

• Optimize the customer journey for loyalty onboarding, ensuring a clear, engaging introduction to MyMcDonald's Rewards.
• Identify and evaluate potential new earning opportunities-such as engagement-based rewards, social incentives, and gamification-assessing feasibility, customer impact, and business value before prioritizing development.
• Manage the customer experience for points accumulation, including balance tracking, milestone incentives, and engagement nudges.
• Execute the core product fundamentals: write product requirements, user stories and acceptance criteria, collaborate with engineers to prioritize sprints and backlog, conduct user testing and gather user insights, and ensure smooth rollouts of features globally and at the market level.
• Develop data-backed recommendations by analyzing customer behavior, testing engagement levers, and partnering with analytics teams.
• Collaborate cross-functionally with teams including Engineering, Customer Engagement, Experience Design, Product Analytics, Restaurant Operations, and Marketing to bring new features to market.
• Work closely with other Product Managers to ensure earn experiences integrate seamlessly into the broader McDonald's digital ecosystem.
• Balance execution and strategy, ensuring all new earn experiences are well-researched, supported, and aligned with business goals before they are built.

Benefits eligible : Yes
Bonus eligible : Yes
Long term incentive eligible : Yes
The expected salary range for this role is $129,800 - $165,490 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Qualifications:

• 3+ years of experience in digital product management, ideally with experience in customer engagement, loyalty, rewards, or gamification.
• Strong execution mindset-proven ability to translate strategy into actionable features and drive product launches.
• Experience building configurable, scalable product solutions that allow for market-level customization.
• Technical familiarity with APIs, loyalty platforms, CRM systems, and customer analytics to inform product decisions.
• Cross-functional leadership skills-ability to collaborate across product, engineering, experience design, marketing, and business teams.
• Data-driven mindset-leveraging customer insights, A/B testing, and behavioral analytics to refine experiences.

Requirements:

• Bachelor's degree or equivalent work experience.
• Minimum 3 years of product management experience, ideally in customer engagement, loyalty, rewards, or digital consumer experiences.
• Proven experience in agile product development and leading cross-functional initiatives.
• Experience in a consumer/retail company is a plus.

Cultural Fit:

• Proactive: Confident in taking initiative and driving projects forward.
• Collaborative: Strong teammate who can work effectively with cross-functional teams.
• Customer-Centric: Passionate about delivering exceptional customer experiences.
• Adaptable: Comfortable working in a nascent and ambiguous space, with the ability to adapt to changing priorities.
• Innovative: Energized by or thriving in building new things and breaking down complex problems.

Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected] . Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.