Product Manager, Digital Experience Platform

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Digital Experience & Platform organization enables and measures the unified customer journey, intelligently empowering customers through ServiceNow's ecosystem of products. As part of this journey, our team is transforming the way we engage with our audience through digital events. As the Digital Events Product Manager, you will play a pivotal role in shaping and executing our digital events strategy. You will be responsible for developing and managing our suite of digital event products, ensuring they meet the needs of our clients and drive business growth. You will work closely with cross-functional teams, including marketing, sales, design, and engineering, to bring innovative digital event solutions to market. You will be joining a world class leadership team, in building a best-in-class digital events experience that drives customer engagement, conversion & retention.
This opportunity allows product managers to build and demonstrate subject matter expertise in a data driven, innovative, digital first, start-up style environment. Servicenow.com Product Managers have high leadership visibility, with opportunity to make a foundational impact on ServiceNow's digital events experience.
What you get to do in this role:
You Will:
Lead Planning:

• Define product vision & strategy that aligns to digital priorities and is informed by quantitative insights, customer pain points, and opportunities for improvement.
• Translate strategy into product roadmap with multi-quarter horizon.
• Build business cases clearly stating the impact and value of proposed initiatives.
• Define key product success metrics, ensure they are instrumented, and lead with data driven insights.
• Develop an experimentation plan to test, learn, and iterate.
• Collaborate with Research, Design, Copy, Analytics, Engineering, Localization, Accessibility, SEO, and other ServiceNow stakeholders to ensure strategy reflects cross-functional perspectives and priorities.

Drive Execution:

• Define requirements, user experience & functional specifications.
• Lead the scoping and prioritization for your product to achieve customer and business goals.
• Deliver seamless digital user experiences across the touchpoints of your customer journey.
• Meet critical timelines by establishing and driving to key milestones while managing risks and dependencies with cross-functional stakeholders.
• Engage with vendors and external platforms to enable third-party integrations.
• Manage and own the product lifecycle end-to-end, including data monitoring, experience iterations and stakeholder feedback loop.

Head Communication:

• From intake through launch, be the main point of contact for internal and external stakeholders for your product area.
• Establish and maintain relationships with Product Managers across all scrum teams, to evaluate and manage dependencies.
• Create and maintain documentation - product area lifecycle management guidelines, product strategy deck, stakeholder list, KPIs, etc.
• Represent the team with partners and senior company leaders to align resources and prioritization.

Qualifications
To be successful in this role you have:

• 5+ years of experience working as a Product Manager, preferably with a focus on digital B2B events or related technologies
• Strong understanding of digital event platforms, virtual event technologies, and industry trends
• Experience with data workflows, technical architecture, and personalization at scale
• Passion for building great user experiences across web & mobile devices
• Analytical mindset with the ability to interpret data and make data-driven decisions to devise and design solutions that address customer needs
• Content Management Experience a plus
• Big picture thinking combined with business acumen & critical thinking
• Strong oral & written communications skills, ability to articulate business implications
• Self-starter and self-disciplined
• Collaborative & partnership skills, work as team player with diverse teams to drive business outcomes
• Experience in a Professional Services environment engaging with executive stakeholders, architects and extended program teams
• Ability to learn technology quickly through instruction & self-training
• Ability to work in an international, fast-growing environment

JV20
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $98,500 - $162,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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