Product Manager Customer Marketing

Posted 9 Days Ago
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Katy, TX
Mid level
Retail
The Role
The Product Manager for Customer Marketing will manage product roadmaps, define and enhance customer marketing technology features, collaborate with teams to achieve results, and analyze product performance post-launch, ensuring delivery on budget and on time.
Summary Generated by Built In

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

  • Bachelor’s degree in relevant field of study or equivalent years of related work experience required.
  • Technical skills in project management

Work Experiences:

  • 3-6+ years of Product Management experience, preferably in B2B marketing technology, omnichannel digital retail or CRM systems
  • 3-6+ years of Product Development experience for a consumer-facing website, email service provider, CRM systems or digital product, preferably within Omnichannel retail, with a proven track record of successfully launching new product feature

Skills:

  • Must be entrepreneurial; champions new ideas leveraging insights and metrics; has the confidence and knowledge to successfully own the product and deliver results.
  • Passion for user-centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics, and unbiased recommendations in a highly collaborative environment.
  • Lead effectively; guide and facilitate the team to push things forward, inspire others to think bigger, and understand group dynamics to get desired results.
  • Excellent communication skills: effective at presenting, pitching, and influencing outcomes that move the business forward.
  • Ability to develop effective relationships and partnerships with internal/external business partners.
  • Strong project management skills with the ability to multi-task and prioritize objectives.
  • Deep technical understanding with the ability to communicate effectively with engineers and understand technical tradeoffs.
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high-volume, fast-paced environment.
  • Know how to execute; ability to stay focused and motivate others to execute as efficiently as possible.
  • Have a background in many fields and can relate cross-functionally between design, engineering, and marketing.
  • Experience in JIRA or similar tools preferred but not required.
  • Experience with Agile methodology and principles.
  • Experience in Data analytics tools.

Responsibilities:

  • Create and manage a product roadmap for assigned area of Customer Marketing team including a deep understanding of customers’ needs, the product requirements, and the competitive landscape.
  • Defining, designing, and driving the development and management of the features and functionality of customer marketing experiences and technology.
  • Achieves results through facilitation and collaboration with key stakeholders from across the business, information technology and outside vendor contributors.
  • Define and benchmark KPIs for business case development and prioritization.
  • Collaborate with other product managers, solutions architects, and enterprise support functions to ensure quality integration of customer marketing technology with broader enterprise systems and platforms.
  • Develop and manage roadmap, balancing enhancements, new capabilities and strategic technology needs for maximum impact delivered on-time and on-budget.
  • Continuously monitor and report on KPIs for opportunities to innovate and improve.
  • Define business requirements, write user stories, maintain a prioritized backlog to support the roadmaps and business objectives.
  • Partner with the Quality assurance team and User Acceptance Testers to ensure the delivered product meets the business objectives and launch criteria.
  • Perform pre/post-launch analysis to measure and report on product performance metrics.
  • Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
  • Duties may change; team members may be required to perform other duties as assigned.

Physical Requirements & Attendance:

  • Acceptable level of hearing and vision to perform job duties.
  • Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
  • Regular attendance required.

Full timeEqual Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

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The Company
HQ: Katy, TX
10,555 Employees
On-site Workplace
Year Founded: 1938

What We Do

At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN.

Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more.

Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of stores across many states, with $6.8 billion in annual revenue.

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