Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.
Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.
This is a unique opportunity to launch and iterate on a 0-1 self-serve TV advertising product within Tatari. In this role, you will work cross-functionally to solve unique problems in programmatic and direct TV advertising. You will own the product lifecycle and define requirements, user stories, and acceptance criteria for specific features within the Tatari self-serve platform in the areas of campaign management and campaign execution.
Your ability to deeply understand and advocate for the needs of our marketer users – from SMB to Enterprise – and how to prioritize our engineering efforts to meet those needs will determine success in this role.
You will be responsible for owning the user experience, so our marketer users can successfully set up TV ad campaigns. You will build out prototypes and products and evaluate how best to automate the entire TV campaign workflow for a true self-serve user experience. You will also collaborate closely with other product managers, engineering teams, media buyers, and marketing to move rapid solutions onto our longer term product roadmap.
Responsibilities
- Deeply understand programmatic and/or direct TV buying and performance measurement
- Execute on product strategy and deliver outcomes within set timelines
- Gather customer feedback through interviews, surveys, and analytics
- Work with related engineering teams to translate requirements into product roadmap features
- Prioritize features and fixes based on customer needs and business goals so we can deliver automated and differentiated TV buying capabilities
- Collaborate with various stakeholders within the company—Tatari’s buying capabilities are closely related to other departments, including media buying and media operations.
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly.
Qualifications
- 4+ years of relevant product management experience in direct, programmatic or digital advertising.
- Strong written and verbal communicator with excellent people skills to interact with various teams inside the company, clients, and vendors, including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action.
- Customer-needs obsessed, strong user story and solution creation, passionate about solving customer problems.
- Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
- Passionate about tools and automation, but practical about getting things done.
- It’s a huge plus if you have any of: Adtech and strong programmatic / DSP background; an understanding of advertising media operations; zero-to-one experience building innovative products from scratch; helped a past company evolve home-grown legacy systems into more modern and effective infrastructures.
Benefits
- Total compensation ($120,000-170,000/Annually)
- Equity compensation
- Health insurance coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches at the office
- Team building events
- $1,000 annual continued education benefit
- $500 WFH reimbursement
- Monthly lifestyle spending reimbursements
- FSA and commuter benefits
- Monthly Company Wellness Day Off
- Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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Top Skills
What We Do
Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience.
Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.
Why Work With Us
We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.
