Product Designer, Data Products (SF)

At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first.

About the role

Identity lifecycle management and operations involve vast, diverse sets of complex and business-sensitive data. Our platform intricately weaves together digital information and physical assets, creating a rich tapestry that empowers our clients to make informed, business-critical decisions. We believe that exceptional design is not just an aesthetic choice but a strategic necessity that fosters trust and inspires confidence in our customers.

As a Product Designer for Data Product, you will be at the forefront of shaping how our customers interact with complex sets of data. Your role will involve driving a cohesive vision for how users verify, contextualize, enrich, and manage data across our platform. This is not just about creating beautiful interfaces; it’s about crafting intuitive experiences that make data accessible and actionable.

What you'll do at Persona

• Design Stewardship: Lead the design process from ideation to execution, ensuring that our data products are user-friendly and visually compelling.
• Cross-Functional Collaboration: Work closely with product managers, engineers, and other stakeholders to align on product vision and deliver seamless user experiences.
• User Research: Conduct user research and usability testing to gather insights that inform design decisions, ensuring that our solutions meet the needs of builders.
• Data Visualization: Create innovative ways to visualize complex data sets, making them easier to understand and interact with for our users.
• Prototyping and Iteration: Develop prototypes and iterate on designs based on feedback and testing, maintaining a user-centered approach throughout the design process.
• Strategic Thinking: Apply analytical systems thinking to tackle product complexity and contribute to the overall product strategy.

What you'll bring to Persona

• Over 4 years of professional experience as a Product Designer, preferably in a tooling or data-centric environment.
• Deep sense of curiosity, thriving on learning, and eager to create impact both inside and outside of Design.
• Meticulous attention to detail and a commitment to elevating your craft.
• Strong portfolio demonstrating the ability to solve complex, end-to-end design challenges.
• Excellent verbal and written communication skills, with the ability to articulate design decisions clearly to stakeholders.
• Flexibility to adapt to changing priorities and business needs in a fast-paced environment.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.