About Persona
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
About the Role
Identity lifecycle management and operations involve vast, diverse sets of complex and business-sensitive data. Our platform intricately weaves together digital information and physical assets, creating a rich tapestry that empowers our clients to make informed, business-critical decisions. We believe that exceptional design is not just an aesthetic choice but a strategic necessity that fosters trust and inspires confidence in our customers.
As a Product Designer for Data Product, you will be at the forefront of shaping how our customers interact with complex sets of data. Your role will involve driving a cohesive vision for how users verify, contextualize, enrich, and manage data across our platform. This is not just about creating beautiful interfaces; it’s about crafting intuitive experiences that make data accessible and actionable.
What you'll do at Persona
- Design Stewardship: Lead the design process from ideation to execution, ensuring that our data products are user-friendly and visually compelling.
- Cross-Functional Collaboration: Work closely with product managers, engineers, and other stakeholders to align on product vision and deliver seamless user experiences.
- User Research: Conduct user research and usability testing to gather insights that inform design decisions, ensuring that our solutions meet the needs of builders.
- Data Visualization: Create innovative ways to visualize complex data sets, making them easier to understand and interact with for our users.
- Prototyping and Iteration: Develop prototypes and iterate on designs based on feedback and testing, maintaining a user-centered approach throughout the design process.
- Strategic Thinking: Apply analytical systems thinking to tackle product complexity and contribute to the overall product strategy.
What you'll bring to Persona
- Over 4 years of professional experience as a Product Designer, preferably in a tooling or data-centric environment.
- Deep sense of curiosity, thriving on learning, and eager to create impact both inside and outside of Design.
- Meticulous attention to detail and a commitment to elevating your craft.
- Strong portfolio demonstrating the ability to solve complex, end-to-end design challenges.
- Excellent verbal and written communication skills, with the ability to articulate design decisions clearly to stakeholders.
- Flexibility to adapt to changing priorities and business needs in a fast-paced environment.
Compensation & Equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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