Product & Content Marketing Manager

Posted 4 Days Ago
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New York, NY
Senior level
Angel or VC Firm • Financial Services
The Role
The Product & Content Marketing Manager at Ascertain will lead the GTM strategy, enhance customer understanding, create narratives and content for marketing, and develop key messages for different customer segments. Responsibilities include conducting research, creating sales enablement materials, and positioning the company in the healthcare automation space.
Summary Generated by Built In

About Ascertain

Ascertain is a NYC-based technology company whose mission is to provide healthcare enterprises with best-in-class automation quickly, safely, and effectively. Launched out of New York's largest healthcare system (Northwell) by AI and automation experts with experience from Amazon and Google and clinical experience from Harvard and Stanford, Ascertain is transforming healthcare by addressing nonclinical operational inefficiencies. Our solutions eliminate administrative burdens for providers, enabling them to focus on delivering quality patient care.

Our AI-driven platform targets critical areas like revenue cycle management, pharmacy operations, and care transitions, supporting healthcare professionals by streamlining critical processes such as prior authorizations, claims processing, discharge planning, and more.

About the Job

As a Product & Content Marketing Manager at Ascertain, you will drive go-to-market (GTM) strategy, build a deep understanding of our customer personas, and create compelling narratives and content that fuel awareness, adoption, and engagement. You will own messaging, positioning, and content creation, working closely with product, sales, and business development teams, as well as external resources when needed, to tell impactful stories and develop effective marketing campaigns.

This position will be based out of our office in New York City on a hybrid basis.

What You'll Do:

  • Define and refine Ascertain’s product messaging to clearly articulate value across different customer segments, including enterprise buyers, frontline users, and decision-makers.
  • Conduct customer and stakeholder research to better understand pain points, adoption barriers, and product-market fit.
  • Create sales enablement assets (pitch decks, case studies, one-pagers) that effectively communicate Ascertain’s value proposition.
  • Identify and pursue speaking and sponsorship opportunities to position Ascertain as a leader in AI-driven healthcare automation.
  • Manage vendors that can support efforts across any of these responsibilities.

What You'll Need:

  • 6+ years in product marketing, content marketing, or a related role, in healthcare or enterprise technology.
  • Strong storytelling and writing skills, with a portfolio showcasing compelling product messaging.
  • Experience developing content for different buyer personas and sales stages.

What You'll Bring to the Table:

  • Exceptional ability to distill complex technical concepts into clear, engaging content.
  • Strategic thinking with strong execution skills in fast-paced environments.
  • Data-driven mindset with experience measuring content performance.

Benefits & Perks:

  • Cutting-edge technology: Work with the latest AI and automation technologies.
  • Collaborative culture: Join a talented and passionate team that values collaboration and innovation.
  • Growth opportunities: Contribute to a rapidly growing company and advance your career.
  • Competitive compensation and benefits: We offer a competitive salary, equity package, flexible work arrangements, comprehensive health insurance, and more.

Salary Range:

  • $130,000 - $165,000 base salary, depending on previous experience and alignment with role expectations.

Why Ascertain? Make a real difference: Your work will directly impact healthcare organizations and improve patient care. Join Ascertain in transforming healthcare with AI!

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The Company
New York, NY
28 Employees
On-site Workplace
Year Founded: 2022

What We Do

Ascertain is a revolutionary new partnership between Northwell Health and Aegis Ventures. We are a team of clinicians, engineers, and business leaders with the shared goal of developing impactful AI solutions which enable healthcare providers to better serve their communities and support those delivering care. Ascertain combines leading medical, technology, and business resources with Northwell Health’s deep insights and large datasets to launch healthcare AI companies at scale—addressing healthcare’s most challenging quality, access, and equity problems

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