Product & Content Marketing Manager

Posted 4 Days Ago
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New York, NY
Senior level
Financial Services
The Role
The Product & Content Marketing Manager at Ascertain will drive GTM strategies, create compelling narratives, and develop marketing campaigns. This role involves understanding customer personas, refining product messaging, and crafting sales enablement assets while collaborating with product, sales, and external partners.
Summary Generated by Built In
About Aegis Ventures

Aegis Ventures partners with entrepreneurs and industry leaders to launch and scale transformative companies in digital health and artificial intelligence. Our platform brings together market-shaping ideas, growth capital, and ambitious individuals to solve major societal problems. With a focus on innovations in healthcare, Aegis has launched four successful portfolio companies in partnership with Northwell Health and recently announced the Digital Consortium to co-develop, invest in, and launch new companies.

About Ascertain

Ascertain is a NYC-based technology company whose mission is to provide healthcare enterprises with best-in-class automation quickly, safely, and effectively. Launched out of New York's largest healthcare system (Northwell) by AI and automation experts with experience from Amazon and Google and clinical experience from Harvard and Stanford, Ascertain is transforming healthcare by addressing nonclinical operational inefficiencies. Our solutions eliminate administrative burdens for providers, enabling them to focus on delivering quality patient care.

Our AI-driven platform targets critical areas like revenue cycle management, pharmacy operations, and care transitions, supporting healthcare professionals by streamlining critical processes such as prior authorizations, claims processing, discharge planning, and more.

About the Job

As a Product & Content Marketing Manager at Ascertain, you will drive go-to-market (GTM) strategy, build a deep understanding of our customer personas, and create compelling narratives and content that fuel awareness, adoption, and engagement. You will own messaging, positioning, and content creation, working closely with product, sales, and business development teams, as well as external resources when needed, to tell impactful stories and develop effective marketing campaigns.

This position will be based out of our office in New York City on a hybrid basis.

What You'll Do:

  • Define and refine Ascertain’s product messaging to clearly articulate value across different customer segments, including enterprise buyers, frontline users, and decision-makers.
  • Conduct customer and stakeholder research to better understand pain points, adoption barriers, and product-market fit.
  • Create sales enablement assets (pitch decks, case studies, one-pagers) that effectively communicate Ascertain’s value proposition.
  • Identify and pursue speaking and sponsorship opportunities to position Ascertain as a leader in AI-driven healthcare automation.
  • Manage vendors that can support efforts across any of these responsibilities.

What You'll Need:

  • 6+ years in product marketing, content marketing, or a related role, in healthcare or enterprise technology.
  • Strong storytelling and writing skills, with a portfolio showcasing compelling product messaging.
  • Experience developing content for different buyer personas and sales stages.

What You'll Bring to the Table:

  • Exceptional ability to distill complex technical concepts into clear, engaging content.
  • Strategic thinking with strong execution skills in fast-paced environments.
  • Data-driven mindset with experience measuring content performance.

Benefits & Perks:

  • Cutting-edge technology: Work with the latest AI and automation technologies.
  • Collaborative culture: Join a talented and passionate team that values collaboration and innovation.
  • Growth opportunities: Contribute to a rapidly growing company and advance your career.
  • Competitive compensation and benefits: We offer a competitive salary, equity package, flexible work arrangements, comprehensive health insurance, and more.

Salary Range:

  • $130,000 - $165,000 base salary, depending on previous experience and alignment with role expectations.

Why Ascertain? Make a real difference: Your work will directly impact healthcare organizations and improve patient care. Join Ascertain in transforming healthcare with AI!

Aegis Ventures is a proud Equal Opportunity Employer — we recruit, train, compensate and promote our team members based on qualifications. We encourage you to apply regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.

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The Company
HQ: New York, NY
40 Employees
On-site Workplace
Year Founded: 2020

What We Do

Aegis Ventures is a next-generation startup studio that partners with entrepreneurs and industry leaders to originate, launch, and scale transformative companies. The Aegis platform brings together market-shaping ideas, permanent growth capital, and ambitious individuals who are driven to solve major societal problems.

We aim to build companies with the capacity for vast impact, with an initial focus on artificial intelligence and health technologies. Within healthcare, Aegis seeks to create companies that use technology to transform healthcare quality, access, and cost, focusing on innovations that promote seamless continuity of care, patient empowerment, and better-informed clinical decision-making.

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