Principal, Thought Leadership APAC & Japan

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI. We strive to achieve this by creating impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders. Our work directly impacts brand awareness and demand generation efforts across key markets.

About the Role

We are seeking an experienced Thought Leader to lead our efforts in the AP&J region. As an individual contributor, you will be given the autonomy & opportunity to drive the strategy and execution of thought leadership content that resonates with our target audience in the region. You will be a strategic thinker with a deep understanding of the AP&J market, a passion for content creation, and a proven track record of delivering impactful results.

About You

Responsibilities:

• Regional Strategy: Implement a comprehensive thought leadership content strategy for the AP&J region, aligned with our global strategy, campaign themes, and local market needs.

• Content Development: Oversee the creation and localization of high-quality content, including articles, reports, blog posts, videos, and podcasts ensuring it is relevant and engaging for the AP&J audience.

• Stakeholder Management: Build and maintain strong relationships with key stakeholders across the region, including the sales, marketing, product, and communications teams.

• Collaboration: Work closely with the global Thought Leadership team to ensure local content needs are understood at the planning stage and that there is alignment and consistency in messaging across the content strategy.

• Insights & Reporting: Gather and analyze regional market insights to inform content strategy and measure the effectiveness of thought leadership efforts. Provide regular reports on content performance and key metrics.

• Contractor / Agency Management: Leading and mentoring a team of local content creators and contributors. 

Basic Qualifications (must have):

• 6+ years of experience in content marketing, communications, or a related field, with a focus on the AP&J region.

• 2+ years experience in managing content creation / local agency staff.

• Proven track record of developing and executing successful content strategies that drive business results.

• Deep understanding of the APAC & Japan market, including cultural nuances and business trends.

• Excellent writing, editing, and communication skills.

• Strong project management and organizational skills.

Other Qualifications (nice to have - but not essential)

• Experience working in the enterprise software industry.

• Ability to work independently and as part of a global team.

• Fluency in an AP&J language (e.g., Mandarin, Japanese, Korean).

• Familiarity with content management systems (CMS).

• Understanding of SEO best practices.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!