Principal, Strategic Marketing Manager (Life Sciences)

THE ROLE:

We are seeking a Strategic Marketing Manager to support our Life Sciences/ Bioprocess organization. The new hire in this role will be based onsite at our Billerica, MA location.
As the new Life Sciences Solutions Marketing Manager, you will be accountable for developing marketing strategies and translating these strategies. You will work crossfunctionally with business leadership, Sales, R&D and Product Management to establish Entegris brand recognition and perception in the industry, drive product and solutions consideration, and deliver measurable results to achieve business growth. 
 

WHAT YOU'LL DO:

Develop Strategic Marketing Plans and Tactics to Address Business Goals:  

• Lead the development and execution of integrated Life Sciences marketing plan consistent with Global Business Plan in collaboration with multi-functional teams. 

• Understand technical advantages of the offerings and use as part of strategy development  

• Develop marketing programs to drive brand awareness and customer interest /lead generation in targeted market segments Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to Pharma and BioPharma markets. 

• Develop robust market strategies, defining market segments and product targets, SAM/TAM, market share, and Mekko charts. 

• Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM, Channal partner vs. End-user). 

• Support the development of compelling market messages, case studies, and white papers. 

Develop Content and Marketing Campaigns to Drive Product Consideration:

• Develop technical and value-based messaging and content with subject matter experts that is educational, relevant, easy to understand and speaks clearly to our customer base 

• Oversee content creation including marketing campaigns, case studies, thought leadership, presentations, web content, advertising, event messaging to support sales process and effectively communicate the competitive advantages and value propositions of our solutions.  

• Promote content through various tactics and measure effectiveness 

• Ensure product launches are properly supported with sales packages, promotions, and activities. 

• Manage a lean Strategic Marketing team

 Oversee Sales Enablement Programs: 

• Oversee the development and execution of materials for the sales organization to use to deliver messaging to our customers including product launch materials, digital collateral, customer presentations. 

• Work with sales leaders to develop product and application training materials to equip sales teams with the product knowledge to effectively engage with our customers and prospects, design and manage training calendar. 

Measure Performance:  

• Define key performance indicators (KPIs) and metrics to measure the effectiveness of solutions marketing and sales enablement initiatives. Track and analyze campaign performance, sales pipeline metrics, training outcomes, content engagement and identify opportunities for improvement. 

WHAT WE SEEK:

• A minimum of a bachelor’s degree in a technical field such as life sciences, biology, chemistry, engineering

• At least 7 years progressive professional experience in a marketing role, ideally with a bio-processing subject matter focus

• Experience with digital and social media marketing & analytics 

• Creativity and ability to develop and implement new, innovative sales and marketing solutions 

• A self-motivated individual with strong organizational skills, the ability to make informed decisions, and the ability to manage multiple projects within a dynamic environment 

• A solid understanding of life sciences buyers, their behavior, and channels of communication to build reach and influence

• Strong cross functional communication skills and the ability to work collaboratively across business units within the organization 

WHY WORK AT ENTEGRIS?
Lead. Inspire. Innovate. Define Your Future.
Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the table. Every employee throughout the company is encouraged to share input on projects and initiatives. Our decision-making process is truly a collaborative effort as we realize there are leaders at every level of the organization. We put our values at the core of how we operate as an organization — not just when it’s convenient, but in a lasting and meaningful way. We want the time and energy you spend here to have a positive impact on your life inside and outside of the office.
 

WHAT WE OFFER
Our total rewards package goes above and beyond just a paycheck. Whether you’re looking to build your career, improve your health, or protect your wealth, we offer generous benefits to help you achieve your goals.

• Compensation: $130,000-170,000 per year range with actual pay dependent on candidate overall skills for the role.
• Annual bonus eligibility
• Progressive paid time off policy that empowers you to take the time you need to recharge
• Generous 401(K) plan with an impressive employer match with no delayed vesting 
• Excellent health, dental and vision insurance packages to fit your needs
• Education assistance to support your learning journey
• A values-driven culture with colleagues that rally around People, Accountability, Creativity and Excellence

Entegris does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Entegris immigration sponsorship (e.g., H1B, TN, STEM OPT, etc.) now or in the future.

At Entegris we are committed to providing equal opportunity to all employees and applicants. Our policy is to recruit, hire, train, and reward employees for their individual abilities, achievements, and experience without regard to race, color, religion, sexual orientation, age, national origin, disability, marital or military status.