ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Role Overview:
As a Principal Software Development Engineer – Growth and Activation, you will develop standardized, scalable, repeatable, and operationalized frameworks to produce user-facing product experiences and lifecycle journeys. Your work will focus on creating structured approaches for addressing critical verticals and significant life events such as retirement, auto buying, taxes, job seeking, and more. Collaborating closely with Product, Design, and Engineering teams, you'll drive the establishment of reusable platforms that accelerate time-to-market and ensure consistent, high-quality user experiences.
This role demands deep expertise in systems thinking, scalable product engineering, and operational excellence, focusing on enabling rapid and efficient deployment of new growth initiatives.
Key Responsibilities:
- Architect, design, and implement scalable frameworks to rapidly develop, deploy, and maintain user-facing experiences and lifecycle journeys.
- Create standardized methodologies and operational processes to effectively replicate and scale growth initiatives across diverse verticals and significant life events.
- Collaborate with Product and Design teams to identify and operationalize repeatable approaches to user activation, engagement, and retention.
- Ensure consistency, scalability, and high performance across all product experiences through rigorous architectural standards.
- Establish best practices for platform engineering, focusing on modularity, reusability, experimentation, analytics, and security.
- Mentor engineers, foster technical excellence, and champion systematic approaches to user-centric growth.
Required Qualifications:
- At least 15 years of software development experience (preferred emphasis in scalable product engineering, frameworks, and lifecycle management).
- At least 12 years of experience with modern programming languages and full-stack web frameworks in any of the following: Ruby on Rails, Django, Next.js, Laravel, etc.
- Bachelor's Degree in Computer Science or related field.
Preferred Qualifications:
- Experience creating operationalized frameworks targeting major life events, financial services, or similar complex verticals.
- Familiarity with lifecycle marketing automation, personalization platforms, and systematic growth methodologies.
- Prior experience integrating platforms with identity management systems, fintech solutions, or highly regulated industries.
- Demonstrated success in building scalable, standardized, and operationalized product frameworks.
- Extensive experience with experimentation platforms, analytics integration, and data-driven decision-making.
- Strong background in creating modular, scalable, and high-performance product architectures for web and mobile platforms.
- Exceptional problem-solving and analytical skills, focusing on system scalability, operational excellence, and user-centricity.
- Expertise in A/B testing frameworks, journey orchestration, and behavioral analytics.
- Proven ability to influence engineering and product strategies across diverse teams and at the highest levels.
Why Join ID.me?
At ID.me, we’re passionate about delivering exceptional user experiences that empower users during life's important moments. In this role, you'll have the opportunity to shape scalable frameworks and operational strategies, significantly accelerating the company's growth initiatives. Collaborate with dedicated teams and contribute meaningfully to the experiences of millions of users. This position requires an onsite presence 4-5 days per week at our Mountain View, CA office.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
Mountain View, CA Pay Range
$248,750—$295,926 USD
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.
Top Skills
What We Do
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 100 million members with over 70,000 individuals joining daily, as well as partnerships with 31 states, multiple federal agencies, and over 500 name brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors.
The company's technology meets the highest federal standards and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me is the only provider with video chat and in-person verification, increasing access and equity. The team is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.
Our Mission is to make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
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