Principal Product Marketing Manager

Posted 18 Hours Ago
Be an Early Applicant
Boston, MA
Senior level
Information Technology • Internet of Things • Software • Virtual Reality
We Are Innovators. We Are Creators. We Are PTC.
The Role
The Principal Product Marketing Manager at PTC will develop marketing strategies and content for CAD products, manage annual launch activities, and collaborate with sales and product management teams. This role requires a deep understanding of the CAD industry and the ability to create engaging customer narratives.
Summary Generated by Built In

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

PTC is seeking a Principal Product Marketing Manager to join our CAD Marketing team. This is an exciting time to join PTC as we redefine the CAD market with Artificial Intelligence, Generative Design, Design for Sustainability, Simulation, Advanced Manufacturing and so much more!

As a part of our product marketing team, you will be a storyteller, building engaging messaging and technical content for internal and external audiences. You will also use your project management and communication skills to coordinate our annual launch plans. You will work closely with our demand generation, web, and software product management teams to help define our voice in the market and drive quality engagements with customers and prospects.

Responsibilities include:

  • Develop an understanding of the CAD industry, end-user pain points and PTC software capabilities.
  • Manage the marketing activities associated with our annual launch cycle.
  • Coordinate with our product management colleagues on the delivery of critical product information.
  • Communicate this technical information in a manner appropriate for both internal stakeholders and external customers.
  • Support the creation of customer reference stories in collaboration with customer marketing, sales and customer success
  • Align with global sales and marketing colleagues to deliver localized content to meet regional sales goals.
  • Coordinate with demand generation, web, and content creators to generate a continuous flow of impactful marketing assets to drive quarterly sales opportunities.
  • Align with channel marketing colleagues to support global partner requirements.

Required Experience

  • 5 years of professional work experience and 3+ years’ experience in a technical marketing role.
  • Familiarity with B2B software marketing
  • Storyteller with growth mindset – ability to turn features and benefits into engaging customer stories.
  • Bachelor's degree in engineering, marketing or have relevant work experience

Preferred Experience

  • Strong project management skills, priority-setting capability, and the ability to manage multiple projects in a fast-paced environment.
  • Curious and detail oriented; you enjoy working with data, technology, software, and manufacturing.
  • Self-starter, motivated and excited to roll up your sleeves.

This individual contributor role is based in PTC’s Boston Seaport headquarters, and applicants should reside within the greater Boston, Massachusetts area.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."

The Company
HQ: Boston, MA
7,347 Employees
On-site Workplace
Year Founded: 1985

What We Do

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today’s new technology to drive digital transformation.

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