Principal Product Marketing Manager, Platform

Are you a full-stack Product Marketer who thrives at the intersection of technical depth, strategic storytelling, and high-impact GTM execution? Are you passionate about helping engineering teams adopt next-gen API infrastructure - and excited to shape how the category-leading GraphQL platform shows up in the market? If that sounds like you, let’s talk.

Apollo is the industry standard for GraphQL, powering mission-critical APIs at organizations like Netflix, Airbnb, and The New York Times. With over 750M downloads and adoption across 30,000+ engineering teams, we’re building the leading API orchestration platform for the era of composable architecture. And we’re looking for a Principal Product Marketing Manager to help us tell the story of our platform and drive the creation of high performing campaigns promoting it.

This is a rare opportunity to lead platform marketing at a high-growth company that’s defining a new category and reshaping how modern applications are built. You’ll craft differentiated narratives that resonate with technical buyers, own the content strategy that fuels education and pipeline, and partner closely with Sales and Product to launch high-impact plays. Being part of a small but mighty PMM team, you’ll have high visibility, full ownership, and the support of a world-class Product and GTM org.

If you're excited to tell the platform story that shapes how the next generation of developers build with APIs, we’d love to meet you.

What you'll do

• Build Apollo’s Platform narrative. Shape the story around our core platform capabilities - performance, observability, security, scale - and position Apollo as the trusted platform for running critical workloads.
• Create content that drives engagement and pipeline. From launch assets to evergreen content, you’ll create high-quality, technical, and strategic materials that support demand generation, drive product activation, and help the Sales team close deals.
• Drive Enterprise GTM alignment. Partner closely with Sales to design and enable full-funnel plays, map content to the buyer journey, and help field teams articulate Apollo’s value to engineering and platform leaders.
• Deepen our technical storytelling muscle. Write and shape content that resonates with developers and platform engineers - from explainer blogs to deep dives on orchestration patterns.
• Partner cross-functionally. Collaborate with Product to shape feature positioning, influence the roadmap with customer and market insights, and build integrated campaigns with Demand Gen that convert technical leads into pipeline.
• Bring insights to the table. Use data, research, and direct field conversations to understand what’s landing with our audience and continuously refine our messaging and content roadmap.

Who you are

• You have 5–7+ years of experience in product marketing, with a focus on B2B technology. You've built go-to-market strategies for products in infrastructure, developer tools, API platforms, or AI.
• You're a technical product marketer who knows how to speak to a developer audience. You've marketed complex Enterprise SaaS platforms—like DevOps tools, cloud services, or AI—and can translate technical value into clear, compelling messaging.
• Builder’s mindset. You have experience working in a high-growth startup environment, and you're energized by a fast-paced setting and love creating structure, messaging, and programs from scratch. You’re hands-on, curious, and accountable for outcomes.
• Technical aptitude. You're hands-on and eager to understand how our product works firsthand - so you can speak credibly and clearly to our prospects and customers. You’ve enabled Sales teams to win complex deals. You understand what platform and engineering leaders care about, and how to communicate value to them.
• Content machine. You know how to produce content that performs - long-form, short-form, strategic, and technical - and you care deeply about quality and clarity.
• Strong collaborator. You’re at home working across Product, Sales, and Demand Gen, and you know how to align efforts to move the business forward.
• Data-informed. You’re results-oriented, curious about what’s working, and always looking for ways to optimize based on real performance signals.
• Strong executive presence. You can communicate with and write for C-level stakeholders.

Nice to have

• Familiarity with the GraphQL ecosystem.
• Experience designing campaigns that reach both the end-user (e.g. IC software engineer) and economic buyer (e.g. VP Engineering).

Location: This is a remote position that can be done from anywhere in the US.

Equal Opportunity: Apollo is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: California residents applying for positions at Apollo can see our privacy policy here.

E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.