Principal Product Marketing Manager, Growth

Are you an experienced Principal Product Marketing Manager excited to lead product-led growth strategies in a fast-paced environment? Do you obsess about accelerating high-velocity sales models? And do you have a solid technical understanding of distributed architectures, microservices, and APIs? If so, read on!

Apollo GraphQL is revolutionizing how software teams build and scale applications. Our technology enables seamless connections between front-end applications and back-end data sources, and we’re focused on driving product-led growth (PLG) and high-velocity sales.

As the Principal Product Marketing Manager at Apollo, you'll lead the growth marketing team and have a leading voice in our growth strategies. You’ll create compelling narratives that drive rapid conversion and enterprise engagement, working closely with the Product, Sales, and Demand Generation teams to influence product strategy and pipeline growth in this player/coach role.

What You'll Do

• Lead the development of a product-led growth strategy, crafting compelling messaging and positioning for PLG initiatives.
• Create content that accelerates the buyer’s journey, including blogs, product explainer videos, articles, customer stories, and sales-facing materials.
• Own full stack product marketing responsibilities for PLG led motions - from strategy creation to acquisition, activation, and engagement.
• Provide guidance, support, and resources to empower team members to excel in their roles and contribute to overall departmental success. 
•  Collaborate with senior leadership to align initiatives with organizational objectives and priorities.
• Occasionally step in as interim team leader when the VP of Product Marketing is unavailable.
• Partner cross-functionally with product and growth teams on strategic roadmaps and developer engagement.
• Collaborate with sales and demand generation teams to ensure alignment on PLG strategies and content distribution.
• Develop marketing collateral that highlights Apollo’s offerings and supports high-velocity sales efforts.

Who You Are

• You have 5+ years of product marketing experience, most of which has been focused on PLG strategies and high-velocity sales.
• You have a strong technical understanding of distributed architectures, microservices, and APIs.
• You're exceptional at translating technical insights into value-driven, customer facing messages.
• You have a proven ability to create content that drives engagement and conversion in fast-paced environments.
• You’re passionate about developers and have experience working in enterprise SaaS or developer-focused platforms.
• You thrive in high-growth startup environments and excel in managing competing priorities.
• You are self-sufficient, driven, and thrive on building GTM strategies, content, and enablement materials independently.
• You have a passion for coaching and developing team members.

Nice To Have

• Experience in the API Gateway space or previous exposure to GraphQL.

At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process. 

In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.

Location: This is a remote position that can be done from anywhere in the United States or Canada.

Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: California residents applying for positions at Apollo can see our privacy policy here.

E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.