Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview: The Principal Content Marketing Specialist is responsible for developing marketing content that aligns with Inovalon’s overall strategic plan, audience needs, and corporate messaging. This role will leverage their healthcare and marketing experience together with a strong partnership and collaboration orientation to develop results-oriented marketing communications in alignment with Inovalon’s brand standards. The Principal Content Marketing Specialist drives innovation, strategy, and forward-thinking design through consultation and collaboration.
Duties and Responsibilities:
• Conceptualize and produce content to support and drive results for Inovalon Marketing campaigns, working closely with the lead generation and product marketing teams.
• Research, develop, and write marketing materials for customer and public facing print and web communications.
• Work cross-functionally to develop content relevant to the specific markets, segments, and personas to engage prospects and customers to conversion.
• Support ongoing content optimizations across channels and tactics, including but not limited to – emails, website copy, paid and organic search, landing pages, ads, and social media.
• Manage regular updates to product-specific stats, according to assigned product area of focus.
• Monitor and analyze content performance based on goals and metrics for lead generation programs. This includes working across the Marketing team to understand and act based on analytics from in-house and third-party data platforms. Develop recommendations based on these performance metrics.
• Manage and interact with supporting freelance partners, providing clear direction to ensure they deliver high-quality copywriting, editing and review of content deliverables.
• Support strategic content efforts such as rebranding, changes in company messaging, materials for annual user conference, new content initiatives, and other key projects as assigned.
• Edit and proofread marketing communications materials and content as assigned.
• Stay current with social media, email marketing, SEO & PPC, and content writing best practices, standards, and trends.
• Employ strong project management skills including the ability to independently manage multiple projects, meet deliverable dates as well as prioritize and organize effectively.
• Other duties as requested.
• Maintain compliance with Inovalon’s policies, procedures, and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving the operational and financial success of the Employer.
Job Requirements:
• Minimum of 8+ years of marketing experience with a focus on writing in several mediums such as interactive, print and webinar.
• Effective and clear written and verbal communication and presentation skills.
• Self-motivated with strong organizational/prioritization skills and ability to multi-task with close attention to detail.
• Experience writing press releases, newsletters, sell sheets, web content, etc.
• Knowledge of writing for SEO best practices is a plus.
• Excellent organizational, analytical, and planning skills with great attention to detail.
• Industry knowledge of healthcare administrative or clinical transactions/workflows is a plus.
• Proficient in Microsoft Office suite including Word, Excel, Visio and PowerPoint.
• Able to work in a fast-paced dynamic environment and manage work on simultaneous projects.
• Superior teamwork and excellent time management skills.
• Proven ability to work effectively under pressure & meet deadlines.
Education:
• Bachelor's degree with a major in Marketing, Communications or Journalism, MBA a plus.
Physical Demands and Work Environment:
• Sedentary work ( i.e. sitting for long periods of time).
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.
• Subject to inside environmental conditions.
• Travel for this position will include less than 5% locally usually for training purposes.
Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs.
Base Compensation Range
$90,600—$99,500 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.
By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.
To review the legal requirements, including all labor law posters, please visit this link
What We Do
Inovalon is a leading provider of cloud-based platforms empowering data-driven healthcare.
