Senior Account-Based Marketing Manager

Reposted 6 Days Ago
Hiring Remotely in San Francisco, CA
Remote
144K-231K Annually
Senior level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Atlassian provides tools to help every team unleash their full potential.
The Role
The Principal Account-Based Marketing Manager at Atlassian will lead program strategies for executive engagement within the Strategic and Enterprise sales segments, develop playbooks for memorable experiences, and collaborate with internal teams to optimize marketing initiatives and partnerships. The role requires a data-driven approach and strong leadership in executing integrated marketing campaigns.
Summary Generated by Built In

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is seeking an experienced Senior Account Based Marketing (ABM) Strategist to join its Global Account-Based Marketing and Regional Demand Generation team, within the Demand, Campaigns, and Operations (DCO) organization. The ideal candidate is a creative and data-driven marketer with a proven track record of creating high impact, innovative ABM campaigns to engage decision-makers within key accounts. As a Senior ABM Strategist, you will play a vital role in partnering with our AMER Strategic Sales Team. This position involves collaborating closely with Account Executives (AEs), Sales Development Representatives (SDRs), and sales leadership to drive revenue growth within Atlassian's Strategic accounts in the AMER region. In this role, you will report to the AMER ABM Team Lead.
In this role, you'll get to:

  • Be the primary relationship lead for AMER Strategic Account Executives (AEs) Leaders and Sales Development Representatives (SDRs) Leaders
  • Lead strategy development by providing valuable insights and recommended actions for AEs and SDRs
  • Collaborate closely with the Sales team to create and manage omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
  • Partner with Field Marketing and Partner Marketing to enhance the effectiveness of account-based marketing initiatives, including high-touch events and executive roundtables
  • Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
  • Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs


On the first day, we'll expect you to have:

  • 10+ years of marketing experience, with 3+ years of Account Based Marketing experience in a high-growth environment
  • Proven experience with owning, executing and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events and more
  • Strong track record developing outbound programs in partnership with sales
  • A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
  • Experience working with sales/marketing and ABM platforms such a Salesforce, Marketo, Demandbase, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, 6sense, etc.


Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $173,300 - $231,000
Zone B: $155,900 - $207,900
Zone C: $143,800 - $191,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .

Top Skills

Account-Based Marketing
Customer Marketing
Demandbase
Digital Marketing
Event Marketing
Executive Marketing
Marketing Campaigns
Marketing Strategy
Outreach
Project Management
Salesforce

What the Team is Saying

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The Company
HQ: San Francisco, CA
11,000 Employees
Remote Workplace
Year Founded: 2012

What We Do

Atlassian creates teamwork solutions for high-performing teams. Our portfolio of collaboration and work management software products includes Jira, Confluence, Trello, Loom and Rovo. More than 300,000 businesses worldwide rely on Atlassian’s technology, including 80 percent of Fortune 500 companies. Our solutions support various business teams and they help organizations plan, track, and deliver their biggest ideas together.

Why Work With Us

At Atlassian, we believe we can accomplish so much more together than apart — which is why everything from our tooling — to our distributed workforce — to how our teams are structured is rooted in collaboration. Come join us and help unleash the potential of every team.

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Atlassian Teams

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About our Teams

Atlassian Offices

Remote Workspace

Employees work remotely.

Atlassians have flexibility in where they work to support their family, personal goals, and other priorities. Our approach to distributed work allows us to tap into talent beyond our office locations, and to reimagine how work gets done.

Typical time on-site: None
HQSan Francisco, CA
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Amsterdam, NL
Austin, TX
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