Prevnar20 Consumer Business Lead/Retail Consumer Lead

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It's an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.
The Prevnar20 Consumer Business Lead /Retail Consumer Lead is a leadership role in the consumer vaccines franchise with 2 critical oversight responsibilities:
Consumer Lead for the Prevnar20 business, partnering closely with the Asset leader and other channel leads on the business , and quarterbacking/partnering with the consumer marketers to develop the right consumer tactical execution to meet business needs for the approved age cohorts: UMC audience, 65+ and the newly approved 50+ .
Leading the execution for the retail consumer activities for our vaccines franchise , partnering closely with the internal retail channel team .
The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights and create compelling strategies to influence consumer behavior both with macro and selected micro audiences. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives.
The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. Workload includes:

• Ensure pneumococcal business needs & consumer insights are well represented in all franchise work & ensure pneumo specific executions are aligned to Asset priorities

• Senior leader in partnership with RC & senior internal stakeholders

• Scenario planning with product team on competitive dynamics / indication priorities

• Budget/resource allocation management

• Media partnership, including prioritization of budget between channels & buy up/cut back decisions in partnership with media

• Building framework for partnering more closely with retail team while o wning/overseeing the retail executions

ROLE RESPONSIBILITIES

• Develop the overall vaccines strateg ies for consumer segments to strengthen and broaden appropriate vaccination

• Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)

• Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual consumer tactics

• Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives

• Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment

• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.

• Responsible for the management the budget to optimize resource allocation in support of franchise & brand objectives

• Candidate will be a model of Pfizer values and create an environment with clear accountabilities, and recognizing and rewarding performance

• Partner with Pfizer IIS team to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets

• Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives

• Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate

• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance

BASIC QUALIFICATIONS

• Bachelor's and 8+ years of experience, OR Master's and 7+ years of experience, OR PhD/PharmD and 5+ years of experience

• Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics

• Documented ability to effectively engage with stakeholders to drive behavior change

• Proven market development, customer experience and segmentation experience

• Strong business acumen including demonstrated strategic marketing and analytical thinking skills

• Strong project management, coordination skills across large groups of cross-functional teams

• Demonstrated ability to ideate on a strategy and then pull that through into successful execution

• An absolute commitment to adherence to all applicable compliance rules and regulations

• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

PREFERRED QUALIFICATIONS

• Advanced degree

• 10+ years of consumer marketing experience preferred

• Prior Vaccines experience helpful, but not required

• Retail marketing experience a plus, but not required

• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans

• Fosters a culture of collaboration and teamwork

• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.

• Comfort with ambiguity, and complex "white space" environments

• Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines

Other Job Details:

• Last Date to Apply for Job: 02/12/2025

• Additional Location Information: NYHQ or Collegeville (hybrid)

• Eligible for employee referral bonus

The annual base salary for this position ranges from $182,000.00 to $303,300.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research