Premium Marketing Analyst (Crypto.com Arena)

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Crypto.com Arena has an unrivaled reputation for excellence, having established itself as one of the world’s busiest and most successful venues in the world. As the home of three professional sports franchises – the NBA’s Los Angeles Lakers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks – Crypto.com Arena has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 21 GRAMMY Awards shows. 
 
For a quarter of a century, Crypto.com Arena has been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts headlined by Taylor Swift, Drake, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and other live events. 
 
Crypto.com Arena is not only a great venue for sports and entertainment, but it also holds a special place in the hearts of the local community. The arena has witnessed many historic moments, unforgettable performances, and become an iconic landmark in the region for the most popular and important events.  

Job Summary:

The Marketing Analyst manages the technical execution of marketing campaigns across the Premium email and mobile channels. This role is responsible for email, push and SMS configuration, managing technical discussions with vendors and internal development team, and developing robust campaign and account architecture documentation as well as conducting research and performing data analytics on sales and buying trends, email marketing campaigns, and target marketing initiative and events. 

Essential Functions:

• Oversee reporting system which analyzes and tracks sales, buying trends, engagement, open rates on the Arena and the Theater’s databases, emails, websites, and mobile channels.
• Creation and execution of Premium email marketing campaigns using Salesforce Marketing Cloud and Microsoft Dynamics Marketing. Develop and deploy email campaigns and communications promoting events, traffic email requests from other AEG departments, implement list segmentation strategies necessary for targeted email campaigns.
• In-depth understanding of email analytics and audience management. Create tests that help optimize open rates, CTR, conversion, revenue and overall engagement of subscribers. Test subject lines, A/B testing and creative elements to upsell items and increase revenue and push specific products.
• Proactively review and support system enhancements and introduce new capabilities to meet emerging business needs. Conduct key research and perform analysis that leads to actionable recommendations for different functional areas of the business.
• Work across all departments (Premium Seating, Event Suites, L.A. LIVE) in order to create an effective email marketing plan / calendar which includes:  collecting and processes requests as it pertains to deploying emails marketing campaigns; determine appropriate audience for target marketing initiatives.
• Oversee QA and end to end testing for email and frequently used templates. Create, maintain and manage all marketing recaps (project files) for the Arena and the Theater events.
• Manage and maintain ongoing Premium communications calendar across sales and service.
• Create segmented audiences based on insight and execute targeted email campaigns to develop Premium guest experience, brand engagement and ultimately increase Premium revenue.

Required Qualifications:

• Minimum education level of: BA/BS Degree Preferred.
• Minimum of 2-4 years of marketing experience.
• Demonstrated proficiency with MS Office (Outlook, Word, Excel); and ability to learn required business systems.
• Experience with customer relationship management (CRM) tools. Dynamics Marketing preferred.
• Working knowledge of email marketing tools and software.
• Experience with data analytics software.
• Excellent problem-solving skills and the ability to multitask.
• Ability to prioritize projects from multiple teams at high volume and on deadlines.
• Strong work ethic, results orientated with an ability to work independently and handle multiple projects simultaneously.
• Ability to present information effectively and respond to questions and inquiries from coworkers, clients, and customers in a timely manner.
• Willingness to work long, irregular hours, including nights, weekends and holidays as required.

Preferred Qualifications:

• Events/Music industry experience preferred.
• Expertise in HTML and Photoshop preferred.

Pay Scale: $75,000 - $80,000

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG is committed to developing a diverse workforce reflective of the marketplace and the communities in which we do business. We believe a diverse workforce is not merely an advantage; it is mandatory for any company to be successful in today's business climate.

Anschutz Entertainment Group is an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, handicap, or any other legally protected status recognized by federal, state or local law.

This Employer is subject to the Fair Chance Initiative for Hiring Ordinance (FCIHO) (LAMC 189.00)