On Premise Key Accounts Manager

Company Description

ABOUT THE ROLE

As the Key Account Manager in On Premise (Horeca), you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area.

You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers.

Job Description

STRATEGY AND PLANNING

• Alignment with HQ on international strategy, guidelines and customers.
• Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long-term visions to drive vertical and horizontal distribution and sales.
• Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas.
• Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.

MANAGING KEY ACCOUNTS

• Maximization of existing customer performance via effective joint business planning.
• Acquisition of new customers from the relevant national universe.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business.
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.

TRACKING, ANALYZING AND REPORTING

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.

LEADING BY EXAMPLE

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network.
• Delivering excellence with Red Bull`s premium brand image in all activities and execution.

Qualifications

5+ years sales experience (beverage industry preferred).

Previous experience in Key Account Management (preferred).

Outstanding record of accomplishments in sales and trade marketing.

Successful track record in leading, managing and motivating Field Sales Forces.

Business fluent English.

Excellent verbal and written communication skills.

Ability and skills to effectively sell and negotiate.

Excellent presentation skills.

Entrepreneurial approach and mindset.

Solution and goal oriented.

Highly developed analytical skills.

Ability to develop and implement successful sales- and trade-marketing strategies.

Strong planning, prioritization and organizational ability.

Proficient in MS office especially Excel and Power Point.