Job Description
PR Strategy & Planning
- Develop and execute a comprehensive PR strategy aligned with brand goals, including budget planning and tactical execution.
- Stay ahead of industry trends and consumer insights to refine PR strategies accordingly.
Media Relations & Communications
- Drive media relations strategy to secure high-level placements in digital and traditional media.
- Leverage existing media relationships and establish new connections within business, fashion, and lifestyle media.
- Manage media inquiries, interview requests, and crisis communication when necessary.
- Create compelling content for press releases, byline articles, and keynote presentations.
Public Relations Execution & Monitoring
- Oversee all public relations activities, including media outreach, press events, and brand storytelling.
- Monitor, analyze, and report PR performance on a quarterly basis, providing insights and recommendations.
- Identify and evaluate opportunities for media partnerships, sponsorships, and advertising to maximize brand exposure.
Influencer & Community Engagement
- Lead and execute gifting, organic & paid seeding strategies, fostering long-term, authentic relationships with key opinion leaders (KOLs), influencers, and media.
- Build brand trust through community engagement programs and sustainability-driven PR initiatives that strengthen relationships with consumers, key stakeholders, and media.
People Management
- Supervise and mentor a PR team, overseeing press releases, media management, gifting & seeding programs, and community-building initiatives.
Requirement
- 7+ years of proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and global level
- Strong relationships with both local and global business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast, digital, and print media interviews
- PR event/ Media(Press) Day planning experience
- Exceptional writing and editing skills
- Excellent written, verbal, and visual communication skills on both technical and non-technical matters
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- People management skills
- Ability to handle multiple, high-priority projects in a demanding environment
- Self-starter with strong initiative, ownership, and accountability for business
- Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
- Strong proficiency and fluency in English & Korean is a must
- Strong proficiency in Google Sheets, Docs, Keynotes, and Slides
Top Skills
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
