Arc'teryx Equipment

PR Communications Manager

Posted 10 Days Ago

Be an Early Applicant

Tokyo

Hybrid

Senior level

Design

The Role

The PR Communications Manager at Arc'teryx is responsible for formulating and executing PR strategies to enhance brand awareness and audience reach. This role includes managing media relationships, overseeing communication with PR agencies, and coordinating PR efforts for events and advertising initiatives.

Summary Generated by Built In

Role Overview

・Formulate PR/Communications plan to increase awareness of Arc'teryx brand and expand its audience.

・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.

・Lead communication with PR agencies and deliver effective press releases.

・Formulate media plans for NSO (New Store Opening) and large-scale events

・Support the development of advertising strategies.

Key Responsibilities

Formulate PR/Communication Plan based on Marketing calendar
Communicate with PR agencies and manage production/publication of all press releases
Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
Plan and execute media events
Budget management related to events.
Communicate closely with HQ marketing communication team, transmit information to your local team properly

Qualifications

6+ years of PR/Communication experience
Language: Japanese (fluent), English (business level)

Type of person we are looking for

Great communication skill (both internally and externally)
Great writing skill
Creativity (interest in new technique/approach)
Capabilities of planning and implementation
Logical thinking
Project management skill (vendor/budget control)
Presentation skill
Analytics skill
Key stake holder management skill
"Get Things Done" mind set

Top Skills

Advertising Strategies

Budget Management

Communications

Event Planning

Media Management

View all jobs at Arc'teryx Equipment

View Arc'teryx Equipment Profile

Report Job

Am I A Good Fit?

beta

Get Personalized Job Insights.

Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company

HQ: North Vancouver, BC

1,301 Employees

On-site Workplace

Year Founded: 1989

What We Do

Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running.

Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories.

In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.