Platform Analytics Specialist

Job Description: Platform Analytics Specialist

About the Role:

Zeta is seeking an experienced and detail-oriented Tableau Server SME with 2-4 years as a super-user or Administrator. In this role, the successful candidate will oversee the management of various Tableau Server tasks, support data visualization initiatives, and enhance reporting capabilities across the organization. Additionally, this role will focus on:

• Custom Reporting: Developing tailored reporting solutions in conjunction with our Email and Programmatic Marketing teams.
• Data Visualization Maturation: Elevating our internal reporting standards and data presentation.
• User and Permissions Audits: Performing regular audits across multiple platforms.
• Change Control Management: Supporting change control processes, especially for reporting platforms.
• Knowledge Management: Leading documentation and knowledge-sharing efforts for assigned responsibilities.

Key Responsibilities:

• Manage Tableau Server site configuration and functionality for optimized performance.
• Execute thorough user and permissions audits and ensure compliance with internal access policies.
• Collaborate with technical and business teams to troubleshoot and resolve data connection, dashboard, and reporting issues.
• Lead quality assurance and testing efforts for Tableau UI, especially during system upgrades.
• Manage Tableau licenses, ensuring proper allocation and renewal in line with organizational needs.
• Contribute to reporting platform support
• Provide Tableau desktop application support

Required Qualifications:

Experience:

• 2-4 years of experience in Tableau Server administration, including:
  • Site management
  • UI troubleshooting, QA, and participation in upgrades
  • Dashboard and reporting troubleshooting
  • License management and user administration
  • Data source connection troubleshooting
  • Tableau Desktop support

Technical Skills:

• Tableau Server Administration: Strong experience with site, user, and license management.
• Troubleshooting Proficiency: Skilled in resolving access, permissions, and reporting issues, particularly during upgrades.
• Intermediate SQL: Competency to support data queries and integrations.
• Linux Fundamentals: Basic understanding, particularly for troubleshooting.
• Web Development Acumen: Familiarity with HTML and CSS to support front-end reporting requirements.

Business Skills:

• Fluent English: Excellent verbal and written communication.
• Organizational Ability: Strong prioritization and task management.
• Collaborative Experience: Proven experience working with both technical and non-technical teams.
• Knowledge of Platforms: Experience with Jira or other ticketing systems, Confluence or similar wikis.

Preferred Qualifications:

• Related Platforms: Knowledge of ELK stack (Kibana, Grafana, Superset).
• Industry Knowledge: Experience with email marketing and/or programmatic advertising.
• Structured Knowledge Management Experience: Experience in formalized knowledge management processes or documentation standards.

Company Summary:

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/

https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html

https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html