Planner, Digital

Posted 4 Days Ago
Be an Early Applicant
New York, NY
62K-70K Annually
Junior
AdTech • Marketing Tech
The Role
The Planner, Digital is responsible for leading media negotiating and buying, developing digital media strategies, managing campaign execution, performing analysis and reporting, maintaining relationships, and mentoring junior team members. The role involves collaborating with various teams and utilizing data to enhance media performance and client relations.
Summary Generated by Built In

Job Description

Who We Are   
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.  

 

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

 
What You’ll Do  
Media Negotiating & Buying25% 

  • Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations  

  • Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)  

  • Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions 

  • Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments 

 Digital Media Strategy – 10%  

  • Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development  

  • Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

  • Participate in team brainstorms to kick off plan and consideration set development 

  • Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams 

  • Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions 

Campaign Management & Execution – 15% 

  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels 

  • Issue specs documents and ensure all materials are received from creative agency 

  • Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients 

  • Work alongside assistant on post campaign reconciliation and billing 

Reporting & Analysis - 30% 

  • Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges 

  • Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications 

  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts  

  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown 

Relationship Management - 10% 

  • Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions 

  • Keep Senior Planner and Supervisor updated on the status and timing of deliverables 

  • Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations  

  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 

Mentorship - 10% 

  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners) 

 

Who You Are  

  • A strong writer and presenter 

  • A left and right brain thinker – a data-powered strategist 

  • An independent worker with strong time management and organization skills 

  • A problem solver with foresight and the ability to develop creative solutions 

  • Detail oriented with commitment to follow through 

  • Nimble and flexible to succeed in a fast-paced environment 

  • A strong team player, willing to roll up your sleeves 

  • Interested in the digital landscape and a desire to innovate and keep up with trends 

  • A supporter of and advocate for diversity, equity and inclusion 

 
Preferred Skills & Experience 

  • 1+ years previous digital media experience 

  • Basic knowledge of advanced analytics and performance media 

  • Familiarity with marketing principles, analytics and concepts 

  • Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process 

  • Experience with third party ad servers 

  • Familiarity with biddable channels and partner direct 

 

Certificates, Licenses and Registrations  

This role does not require certificates, licenses or registrations 

  

Physical Activity and Work Environment 

This role does not require any physical activity 

 

 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

#HN

#LI-JC2

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$62,400.00 - $70,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Excel
PowerPoint
The Company
HQ: New York, NY
2,965 Employees
On-site Workplace
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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