Assistant Media Planner, Digital

Posted 2 Days Ago
New York, NY
40K-50K Annually
Entry level
AdTech • Marketing Tech
The Role
Support planning, implementation, and maintenance of digital media campaigns. Collaborate with senior planners and analytics teams. Responsibilities include media negotiating, campaign management, reporting, and data analysis. Emphasis on attention to detail and communication skills in a fast-paced environment.
Summary Generated by Built In

Job Description

Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. 

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.


Job Summary 
The Assistant, Digital Activation is responsible for supporting the team in the planning, implementation, and maintenance of digital media campaigns. This position requires an individual to strategically think and problem solve while paying meticulous attention to detail. The Assistant Media Planner, Digital will work closely with senior level planners as well as the Horizon Next Analytics team to execute media plans and aggregate data to inform insights and optimizations. This individual is expected to show integrity, drive and initiative, along with overall communication and organization skills to succeed in a fast-paced work environment.
What You’ll Do

Media Negotiating & Buying – 15%

  • Participates in team brainstorms to kick off plan and consideration set development
  • Collaborate with planners, senior planners, and supervisor for digital plan development
  • Assist in the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Collaborate with team to identify data and billing discrepancies and recommend creative solutions
  • Assist with creation of contracts within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

Campaign Management & Execution - 45%

  • Responsible for the creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
  • Responsible for ad trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly
  • Own post campaign reconciliation and billing
  • Compile specs documents and ensure all materials are received from creative agency
  • Assists in management day-to-day communication with key partners: Vendors, Partner Agencies, and Creative media and social clients

Reporting & Analysis - 20%

  • Responsible for compiling data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Assist team members with formatting client facing reporting and attend regularly scheduled reporting calls
  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure accuracy

Learning & Development - 20%

  • Advance knowledge and learn about the media industry, Horizon Next, and our clients 
  • Further abilities with Microsoft Office Suite and other proprietary Horizon tools
  • Participate in Horizon’s Media 101 training program, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more) 

Who You Are

  • A strong, effective communicator
  • A problem solver with the ability to develop creative solutions
  • Detail oriented with strong organizational skills
  • An effective time manager, comfortable working with multiple timelines and deliverables
  • A left and right brain thinker – a data powered strategist
  • Comfortable working within large sets of data and numbers
  • Flexible in working both independently and with a team, willing to roll up your sleeves
  • Takes pride in ownership of work and demonstrates accountability
  • Able to thrive in an agile, fast paced environment and seek out feedback proactively 
  • Results and solutions oriented; consistently motivated, proactive, and resourceful
  • Hungry to learn more and further your knowledge of the media landscape
  • An interest in the digital landscape and a desire to innovate and keep up with trends


Preferred Skills & Experience

  • Bachelor’s degree and/or relevant work or internship experience
  • Experience working in a fast-paced environment and able to multi-task
  • Proficiency working within Microsoft Excel and PowerPoint

Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-TH1

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$40,000.00 - $50,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

The Company
HQ: New York, NY
2,965 Employees
On-site Workplace
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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