About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.
SUMMARY
Perry Ellis International is hiring an E-commerce Site Manager for our Direct-to-Consumer division. This position will be responsible for delivering financial results and for managing the overall business of a given website (s) across business strategy, site merchandising, site functionality, and marketing. It will require cross functional partnership with buyers, planners, brand marketing, and web design.
DUTIES AND RESPONSIBILITIES:
BUSINESS STRATEGY
- Deliver financial results (sales, gross margin $, gross margin %) for assigned ecommerce site.
- Lead weekly business review meetings with Direct-to-Consumer team.
- Maximize sales and profitability of the site through seasonal strategies, business analysis and reaction to sales trends.
- Continuously track and recap performance of items, categories, events and ecommerce using a breadth of sales and marketing reporting tools.
MERCHANDISING
- Responsible for customer’s journey and experience on site and post purchase, for all devices but with a mobile first mentality.
- Ensure categories are merchandised to optimize for revenue and conversion.
- Understand market best practices for site merchandising and build plans to reflect first class presentation of products within categories.
- Develop feature shops and seasonal storytelling.
- Align with omni-channel buyer and brand marketing on product launches and messaging.
- Partner with Web Design team to build and enhance site features across categories.
- Improve site performance through competitive analysis and introduction of new business opportunities while mitigating identified risk.
SITE FUNCTIONALITY
- Oversee site audits to ensure correct presentation and optimal customer experience.
- Generate resourceful, creative ideas to maximize technology and increase sales.
- Monitor site traffic, conversion rates, bounce rates, site speed through Google Analytics; analyze site metrics to connect web behavioral profiles to customer, sales, merchandising data.
- Oversee conversion improvement strategies including A/B testing initiatives, product recommendations, complete the look, and on-site search rules, improved PDP and product messaging.
MARKETING
- Lead marketing and content planning across all digital channels (ie email, affiliates, sms).
- Lead execution of marketing and promotional calendar with a focus on email marketing.
- Align with brand marketing on all initiatives pertinent to the brand.
- Partner with brand marketing and photo studio on shoots and asset requests.
SKILLS, KNOWLEDGE AND ABILITIES
- Proven performance of using business analytics to drive sales and profitability
- Proficient in MS Excel, Word, PowerPoint and Google documents
- Knowledge of digital marketing channels and Google Analytics
- Outstanding verbal and written communication skills
- Merchandising
- Financial Analysis
- Self-Starter
- Highly motivated
- Flexible and adaptable in changing environment
- Team Player
- Leadership abilities
- Resourceful and takes initiative
- Multi-tasker with strong organizational skills
- Shopify experience is preferred
WORK ENVIRONMENT
While performing the duties of this job, the noise level in the work environment is usually moderate.
MINIMUM REQUIREMENTS (Please indicate if a degree is required)
- 5+ website merchandising experience
- Buying and/or planning experience.
- eCommerce experience.
- Bachelor's degree in a related business field.
Legal Disclaimer:
Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.
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What We Do
Perry Ellis International is a supplier of casual apparel for men and women.
