Performance Marketing Specialist

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Caltrate, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

As a Performance Marketing Specialist, you will be co-creating promotions and campaigns in partnership with the eCommerce Manager to drive on-site visibility, on-platform engagement and increase conversions across Haleon’s eCommerce channels. You will also be working with cross-functional teams including the Commercial and Trade Marketing teams.

This role will be based in Singapore and will be reporting directly to the eCommerce Manager.

Responsibilities:

• Develop and execute performance marketing activities
• Manage budgets and campaigns across eCommerce channels to drive GMV with the target ROAS
• Conduct market and keyword research, A/B testing to enhance campaign effectiveness
• Analyse performance data, identify trends and insights for optimisation
• Provide regular performance reports to Management
• Liaise with partner agencies for campaign activation and optimisation
• Liaison with brand, agency and category teams on content toolkits, adaptation and deployment to local platforms
• Custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images etc)
• Join discussions with retailer ecommerce teams to provide inputs on performance marketing activities

Requirements:

• Bachelor’s Degree in Marketing, Business Administration or related field.
• Minimum 2 years of experience in performance marketing
• Experience in campaigns and channel analysis and reporting.
• Proficient in Google Ads, Facebook Ads and analytics tools.
• Good understanding of SEO, SEM and other digital marketing strategies.
• Good analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
• Effective communication, presentation and business planning skills.
• Strong sense of urgency and accountability.
• Problem solving and can-do attitude.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.