Performance Marketing Specialist

Posted 22 Hours Ago
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Jakarta, DKI Jakarta
Junior
Real Estate • Software
The Role
Join 99 Group as a Performance Marketing Specialist to drive digital marketing strategies and optimize campaigns across various channels. Analyze market trends, develop growth strategies, and track performance metrics to enhance business targets. Required: 2-3 years of experience in paid marketing channels, strong analytical skills, and proficiency in Google Ads, Google Analytics, and social media advertising.
Summary Generated by Built In

About us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.

We are looking for an experienced Performance Marketing Specialist to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges.

What you’ll do:

  • Key driver in digital marketing strategy, technology to directly impact business targets
  • Plan Web, SEO/SEM, email, social media, and display advertising campaigns
  • Measure and report on the performance of all digital marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies in maximizing conversions
  • Plan, execute and measure experiments and conversion tests
  • Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEM, Display, Lead generation
  • Develop different marketing channels (SEM, retargeting, emailing)
  • Analyze and measure the campaign’s performance through marketing metrics (web analytic tools)
  • Strong focus on tracking, data integrity, data and analytics, and responsible for analyzing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis
  • Utilize data and market trends to help inform & direct campaign planning initiatives, guide marketing strategy, and product enhancements
  • Monitor trends and competitor activity to identify opportunities that can differentiate the brand

What you should have:

  • At least 2-3 years of relevant work experience
  • Experience with various paid marketing channels and technologies, including paid search (Google AdWords), retargeting and social network advertising (Facebook, Instagram, etc)
  • Good knowledge of website analytics tools (e.g., Google Analytics)
  • Demonstrable experience managing SEO/SEM, email marketing, social media, and/or display advertising campaigns
  • Analytical, accountable, self-driven with strong analytical skills
  • Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in a fast-growth environment with exceptional organization and multi-tasking skills
  • Ability to demonstrate strong communications, project management, interpersonal, and organizational skill
  • Excellent interpersonal and communication skills; ability to work independently and in a group
  • Having agency-side experience will be an added advantage
  • Ability to adapt to a dynamic, extremely fast-paced tech startup environment

Skill set:

  • FB / IG Ads, can use Catalog Sales to be a plus
  • Google Ads experience in Dynamic Remarketing is a plus
  • Google Analytics, know how to get insights from this tool
  • Google Tag Manager, knows the concept of an Array Variable to be a Plus value


Top Skills

Google Ads
Google Analytics
The Company
500 Employees
On-site Workplace

What We Do

99 Group (Brands include 99.co, Rumah123.com, SRX.com.sg) is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising.

Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees.

In Singapore, 99 Group operates 99.co, SRX.com.sg and iProperty.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.

Here at 99 Group, we know a property is the single largest financial decision - and affects how people accumulate wealth, raise their children, or even plan for retirement.

More importantly, your property is a safe haven, and for most- where you return home to. That’s why it’s our goal to build the simplest and most trusted platform to help un-complicate the property journey and help 99% of homeseekers find their way home.

We do this by working collectively to support the needs of property seekers every day. This commitment comes through in the development of powerful products and services for people to love and use.

Whether it is on software and usability, on infrastructure and research or on powerful storytelling and delivery of meaningful insights — our work speaks volumes within the company, and throughout the community.

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