Performance Marketing Solutions & Insights Manager

Posted 2 Days Ago
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Barcelona, Cataluña
Senior level
Consumer Web • Retail • Sales
The Role
As a Performance Marketing Solutions & Insights Manager, you will lead a team of analysts to drive data strategy, manage attribution and reporting processes, and provide insights to optimize marketing campaigns. Collaborate with various teams to enhance data visualization and promote a data-driven culture.
Summary Generated by Built In

If you’re here, it’s because you’re looking for an exciting ride

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

We are a quickly growing data-driven company where our marketing teams rely on data solutions to inform and drive marketing investment & strategy. By deep diving into data to explore new opportunities, measure outcomes, create large-scale marketing experiments and optimize marketing campaigns, the Media and MarTech team is strategic for the growth and future of Glovo. 
As a Media Solutions Manager, you will play a key role in driving data strategy and insights within our Performance Marketing and Media teams. This is an analytical and technical-oriented role where you’ll manage a team of four analysts, oversee attribution, reporting, and data enablement processes, and ensure that actionable insights inform strategic decisions. Your ability to generate insights, visualize data, and enable it across events, deep links, and tracking platforms will make you a critical partner to the cross-functional stakeholders that depend on Media Solutions including Channels, Analytics, Product, and International teams.

THE JOURNEY

  • Lead and mentor a team of 4 business analysts, fostering growth and ensuring high performance.
  • Own the planning, reporting and OKRs definition of the team, tracking and ensuring that initiatives are delivered on time and quality desired.
  • Own the development and implementation of reporting frameworks for deep performance KPIs (e.g., install-to-first-order conversion rates, ROI related KPIs, etc.).
  • Manage attribution models, ensuring accurate tracking and performance optimization.
  • Collaborate with Analytics Engineers,, Product, and Business teams to ensure data flows seamlessly across platforms, enabling actionable insights.
  • Provide leadership on data visualization strategies and ensure dashboards in Tableau  are insightful, scalable, and user-friendly.
  • Troubleshoot and resolve issues related to attribution, event tracking, and deep links to optimize campaign performance.
  • Drive performance and market insights to identify growth opportunities and inform decision-making.
  • Promote a culture of data-driven strategy within the team, identifying innovative ways to leverage analytics in media and marketing operations.

WHAT YOU WILL BRING TO THE RIDE

  • 5+ years of experience in performance marketing, data analytics, or related fields, with a strong understanding of attribution, tracking and insights generation.
  • Knowledge in SQL and experience working with large datasets, ensuring accuracy and actionable insights.
  • Proven experience managing and mentoring teams.
  • Advanced knowledge of data visualization tools (e.g., Tableau, Looker).
  • Expertise in event tracking, deep linking, and holistic attribution frameworks.
  • Strong analytical and problem-solving skills, with a focus on pragmatic solutions.
  • Familiarity with key performance marketing metrics, and understanding which ones to focus to bring value to the business.
  • Good understanding of the limitations on PM Data from the privacy regulations so you can suggest solutions to overcome them.
  • Excellent communication skills in English, with the ability to clearly articulate complex ideas to both technical and non-technical stakeholders.

Nice to Have:

  • Experience with marketing automation platforms, Google Analytics, or similar tools.
  • Knowledge of media buying and campaign optimization.
  • Familiarity with statistical models and experimentation (e.g., A/B testing).
  • Hands-on experience with mobile app analytics and building event-based tracking strategies.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!


Top Skills

SQL
The Company
Barcelona, Catalonia
10,009 Employees
On-site Workplace
Year Founded: 2015

What We Do

Glovo is a pioneering multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, grocers and supermarkets, and high street retail stores. Glovo’s vision is to give everyone easy access to everything within their city, so that our users can enjoy what they want, when they want, where they want. Founded in 2015 in Barcelona, it operates across 25 countries in Europe, Central Asia and Africa

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