Performance Marketing Media Manager

About TodayTix Group:

TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.

Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, ttg:digital, New York Theatre Guide, London Theatre Guide, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.

We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

About the Role:

ttg:digital is TodayTix Group’s latest venture in disrupting the cultural experience space. Our team specializes in crafting inspiring and impactful digital marketing campaigns to engage and expand a show’s viewership. We leverage data, combined with top-tier ticketing solutions, to guide audiences through the exciting journey of discovering shows to purchasing tickets.

ttg:digital is seeking a Performance Marketing Media Manager to play a key strategic and executional role in our US business. You’ll be responsible for developing, implementing, and optimizing paid media campaigns across various platforms including Google Search/PPC, paid social, display and CTV/OTT. You will also monitor campaign performance and identify opportunities for growth. You must have strong communication and presentation skills, as you will be interfacing with internal and external partners.

This is a fantastic opportunity for someone who is a strategic thinker who can develop and execute cutting-edge paid media campaigns and deliver outstanding results for our clients in New York office, supporting Broadway and off -broadway clients.

Please note: this is a full-time position and qualified candidates must be based in the greater NYC area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week. 

What You'll Do:

• Develop and execute comprehensive paid media strategies that align with internal and external objectives and target audiences
• Create, set up, and manage paid media campaigns across various platforms
• Manage budgets, bidding strategies and optimization to meet KPIs
• Monitor campaign performance and provide regular performance reports to clients, making data-driven recommendations for optimization
• Conduct thorough research and analysis to identify target audiences, platforms, and trends for impactful targeting
• Identify opportunities for campaign expansion and scaling, while managing budgets effectively
• Work across multiple campaigns in the US

We're Looking for Someone With:

• Minimum 3-4 years experience running paid media campaigns using platforms like Google Search, Google Campaign Manager/Doubleclick, Meta, TikTok, Reddit etc.
• Day-to-day experience using Google Tag Manager to implement tracking tags, remarketing pixels, and conversion tags, ensuring all campaigns have robust reporting
• An interest in and enthusiasm for the arts and entertainment
• Deep understanding of varying performance marketing goals and methods - ROAS, dynamic ads, omnichannel strategies, etc
• Proven track record of successfully driving results through paid media campaigns
• Creative flair and ability to collaborate with the creative team to develop engaging ad creatives that resonate with the target audience and adhere to platform-specific guidelines
• Excellent written and verbal communication skills, with the ability to create compelling copy and effectively communicate insights with key stakeholders
• Experience and comfortability interfacing with internal leaders and external partners
• Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights from media reporting and Google Analytics/GA4
• Collaboration skills - a team player with excellent communication and relationship-building skills
• A self-starter mentality with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment

Good to Know:

TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites: 

-Hybrid work environment (minimum 2 days per week in office)

-Up to 4 weeks per year of flexible 'work from anywhere'

-Healthcare, vision, and dental plans, with generous contributions from the company

-Life and disability insurance

-Paid Parental Leave 

-Generous 401(k) Matching

-Flexible Paid Time Off

-Free membership to One Medical Group & Employee Assistance Program

-Annual Professional Growth Budget

-Employee donation matching

-Employee Referral Program

-Work From Home budget

-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits

TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation. 

For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.