Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Summary
The Manager, Programmatic Advertising Operations is responsible for managing, executing, and optimizing programmatic ad campaigns across the PatientPoint digital network. This role involves working closely with external media planners, analysts, and ad tech partners to ensure our campaigns deliver against client objectives and KPIs. The ideal candidate has experience with demand-side platforms (DSPs) and supply-side platforms (SSPs), real-time bidding (RTB), and data analysis to drive performance and maximize ROI. This position is an individual contributor role.
What You Will Do
1, Campaign Setup and Management:
- Set up and monitor programmatic ad campaigns within the PatientPoint network. These campaigns could either come directly from Client Sales or indirectly from various SSPs.
- Collaborate with media planners, clients, PatientPoint Client Sales, Revenue Operations and other stakeholders to define campaign objectives, target audiences, and ad placements.
- Ensure proper elements are captured to allow for comprehensive measurement, as needed.
2. Optimization and Performance Analysis:
- Monitor campaigns in real-time, adjusting bids, targeting, and placements to improve performance and maximize KPIs.
- Analyze campaign data to find trends, performance insights, and areas for improvement, adjusting strategies accordingly.
- When needed, conduct A/B ad testing, placements, and audience analysis to refine targeting and enhance engagement.
3. Reporting and Insights:
- Generate detailed campaign performance reports, including key metrics, insights, and recommended optimizations.
- Present data driven insights to stakeholders and clients, translating technical results into actionable recommendations.
- Maintain up-to-date dashboards for quick visibility into campaign status, pacing, and budget allocation.
4. Collaboration and Communication:
- Work closely with Creative Services to ensure assets are compliant and optimized for programmatic platforms.
- Coordinate with Insights & Enablement teams for enhanced targeting and insights. Additionally, work with Programmatic Pricing teams to ensure alignment on deployment and terms.
- Work directly with PatientPoint IT/Engineers to troubleshoot tracking, serving, or delivery issues. May also include efforts to resolve issues with ad-server partners.
5. Platform and Industry Knowledge:
- Stay informed of industry trends, updates, and best practices in programmatic advertising and ad technology.
- Proactively research and test new tools, platforms, and techniques to maintain competitive advantage.
Desired Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2+ years of experience in programmatic ad operations, preferably with hands-on DSP, SSP, or Ad server management.
- Strong understanding of digital advertising, RTB, and programmatic ecosystem.
- Proficiency in tools such as Google Analytics, Excel, and reporting platforms (Tableau, Data Studio).
- Analytical mindset with a focus on data-driven decision-making and problem-solving.
- Excellent communication skills, with the ability to explain technical information to nontechnical stakeholders.
Key Competencies
- Detail-oriented and organized, with strong project management abilities.
- Results-driven with a proactive approach to identifying and solving issues.
- Adaptable in a fast-paced, evolving digital advertising environment.
- This role is integral to achieving client objectives through programmatic advertising and requires a strategic, analytical thinker with technical expertise in ad operations and campaign optimization.
Base Salary Band: $92,006.00 - $145,000.00
Corporate Bonus Potential up to 10%
Compensation: At PatientPoint We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location and professional experience, which can cause your compensation to vary. The range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “Why PatientPoint?” at the end of this job description.
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
What the Team is Saying
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What We Do
At PatientPoint, we're transforming every doctor-patient interaction with cutting-edge, technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful, digital, in-office patient education at no cost to physicians across the country, we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, and Bristol Myers Squibb, we’re making a real difference. Our mission to empower better health guides everything we do, reaching over 750 million patient visits each year and driving healthier, longer lives for patients everywhere.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
