About the role
As Performance Marketing Manager, you’ll be at the heart of driving growth through paid media campaigns. In this exciting role, you’ll activate members with the right message at the right time and place, helping us grow our dynamic, rapidly expanding business. We’re looking for an experienced performance marketer with a talent for media planning, channel strategy, budget management, and campaign reporting.
You’ll lead user acquisition and retention efforts across key digital channels—Google Suite, Programmatic, and Social—with experience in additional channels being a plus. Working as part of our Growth Marketing team, you’ll collaborate closely with Brand, Creative, and Retail to create memorable experiences for our members and partners.
Your Focus
- Overseeing insight, planning and output across marketing platforms, defining and delivering best in-class approaches across Performance Media.
- Proven success scaling user acquisition and retention
- Demonstrated experience implementing and managing large scale campaigns.
- Subject matter expert in one or more of the following channels; DV360, Search (Google, Bing), Programmatic, Social (Meta, TikTok, Snap), Influencers, Apple Search Ads and Affiliates.
- Proficient with marketing analytics tools (GA4, MMP) and data visualisation tools (Google Data Studio, PowerBI).
- Passion for data and uncovering actionable insights
- Strategic thinker with the ability to synthesise trends into opportunities.
- Comfortable and confident making decisions and recommendations.
About You
- Scale digital performance strategies to accelerate new member acquisition, retention and referral.
- Manage multi-channel campaigns from end-to-end across one or more of the following platforms Search, Programmatic, Social, Influencers, Affiliates, Publishers and App Store.
- Track, manage and optimise performance and large-scale investment to achieve key objectives include new member acquisition, monthly active users (MAU), cost-per-acquired customer (CAC) and cost per retained member (CRM).
- Develop prioritised channel roadmaps and conduct on-going experiments to deliver continuous improvement.
- Demonstrate the effectiveness and value of digital marketing campaigns through in-depth analysis, reporting and presentations.
- Brief in-house creative teams to design high-quality creative, content and landing pages to support growth marketing campaigns.
- Collaborate with the wider marketing team to develop innovative marketing campaigns, retail events and custom solutions for our merchant partners.
Top Skills
What We Do
Heyyyy! We're Cashrewards, the place to get cashback when you shop at some of Australia’s leading brands.
We exist to make every day more rewarding for our members, for our brand partners, for sick kids, and for each other.
Australian-owned and operated, Cashrewards is the market leader in the exciting cashback category. We provide our 2 million members with awesome cashback deals, coupons and discounts on more than 2000 of the world’s biggest brands. Apple, Myer, Liquorland, Adidas, Bonds, Target, Booking.com, THE ICONIC and many many more call our platform home.
Our brand partners work with us because our unique proposition delivers best-in-market returns on their marketing investment, growing sales and increasing customer loyalty. To date we have delivered more than $4 billion of sales for our brand partners, translating into more than $165 million of real cash savings for members.
Along the way we have donated more than $1.9 million to the Starlight Foundation, helping bring joy to more than 45,000 sick children and their families.
We're backed by 1835i, one of Australia's leading venture funds, and we sit in their portfolio alongside some of Australia's most promising fintech and e-commerce companies including Airwallex, Valiant Finance, Divipay and Slyp.
We have a unique, vibrant and diverse culture and we encourage collaboration, pioneering new ideas and pushing the boundaries. We pride ourselves on having fun along the way. Because of this incredible culture, Cashrewards made it onto the list of Great Places to Work in Australia as well as Best Workplaces for Women in Australia in 2023.
With our centrally located Pitt St (near The Galleries) office, we offer flexible working and empowerment (and we really mean it!) as well as other great benefits, inc early Fridays, double cashback, discounted gym and wellness offering with Class Pass, birthday leave, and 16 weeks parental leave, as well as countless social events.
Join us for an amazing ride!
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