Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Performance Marketing Manager, you will be responsible for scaling revenue through high-quality pipeline generation, with a strong emphasis on paid media strategy and execution. You will manage and optimize digital campaigns across platforms like Google Ads, LinkedIn Ads, Meta, Bing, and others, using advanced targeting and A/B testing to drive conversions and ROI.
Beyond channel execution, you’ll also support strategic ABM initiatives, helping craft media plans that focus on high-value accounts in close alignment with Sales. Your daily work will require constant collaboration with Sales leadership to ensure marketing is directly impacting SQL volume, velocity, and revenue outcomes. This is a role for someone who doesn’t just drive traffic, but drives measurable business impact.
Responsibilities:
- Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads
- Plan and execute high-converting digital campaigns aligned with revenue goals, using A/B testing and data insights to boost conversion rates.
- Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.
- Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.
- Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
- Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement.
- Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
- Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.
Requirements:
- Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
- Leverage advanced GTM tools like Clay, ZoomInfo, and enrichment platforms to scale personalized targeting and improve lead quality.
- Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
- Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.
- 4+ years of relevant experience in performance marketing, with a proven track record of planning and executing successful campaigns that deliver quantifiable results.
- Advanced knowledge in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Programmatic Ads, and other relevant tools.
- Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
- Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.
Bonus Points:
- Google Ads and Google Analytics certifications.
- Experience with e-commerce performance marketing and optimizing for online sales.
- Proficiency in using marketing automation tools for campaign management and optimization.
- Previous experience with international or multilingual performance marketing campaigns
- SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
