Performance Marketing Manager (Maternity Cover)

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
 

The Team 

The PVH Southeast Hub is one of the most dynamic Hub organizations within PVH. We are responsible for developing the PVH brands (Tommy Hilfiger and Calvin Klein) in the emerging markets such as Italy, Turkey, Greece, Middle East, Africa, and the CIS region. While covering a massive area counting 45+ countries, our hub is extremely diverse (25+ nationalities) and has strong potential. We are ambitious and committed to unlocking our full potential and to optimize the positioning of PVH in our markets.

In this ever-changing environment the opportunities are almost endless. We believe we can outcompete our best competitors through strong (consumer & product) focus and (cross-territorial) collaboration.

Associates working for the Southeast Hub are excited in managing and building relationships with our partners and colleagues across various cultures and backgrounds and enjoy a fast paced and dynamic work environment. We look for our associates to be true bridge builders, have a ‘hands-on’ mentality and thriving in a multi-cultural, territorial channel and divisional environment 
 

The Position  

The Performance Marketing Manager is responsible for managing and executing comprehensive ecommerce marketing strategies across the South East HUB, with a focus on maximizing sell-out performance and ensuring brand consistency across digital platforms.

 Key Responsibilities
 

Include but not limited to:

• Share up-to-date seasonal marketing content (onsite & social) with Partners to ensure on time seasonal campaign launches, ensuring alignment with global brand guidelines.

• Share access to images & product descriptions to enrich Product Detail Pages (PDP) of our brands on Pure Player platforms

• Create and own & execute an integrated marketing calendar for the SE HUB, including Pure Players and .COM sub-channels

• Oversee the alignment of the global Brand Calendar with the SE HUB Ecommerce channel to ensure cohesive and synchronized marketing efforts.

• Lead the creation and delivery of agency briefs, ensuring that responses are insight-driven, aligned with global guidelines, inspirational, and on budget.

• Build and execute .COM campaign strategies, providing clear campaign objectives, KPIs, and conducting post-campaign analysis, highlighting key metrics, ROAS, and learnings against benchmarks.

• Develop and execute bespoke, localized ecommerce activations with Pure Player Partners to engage local and regional consumers.

• Define and implement a sponsored ad strategy for marketplace platforms.

• Refresh consumer/audience mapping per platform, including search behaviors, to optimize marketing efforts.

• Manage the ecommerce marketing budget for the SE HUB, ensuring efficient allocation and optimization.

• Monitor and optimize the marketing budget allocated to the Pure Player channel, activating seasonal visibility campaigns and conducting ROI and ROAS analysis.

• Manage relationships with Performance Marketing and SEO agencies to optimize online presence and performance.

The Ideal Candidate: 

• 5+ years experience in broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences;

• A bachelor degree, preferably in a Marketing discipline or equivalent in experience;

• Extensive cross-functional Marketing knowledge and Market experience in fashion/lifestyle industry;

• You’ll demonstrate an exceptionally high-level understanding of eCommerce, led from data;

• A consumer first mindset; with range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets;

• Good communication skills, ability to effectively communicate (both written and verbally) in the English language, internal and external and across different levels;

• Strong innovative and creative thinking;

• Relentless drive and commitment to win, working well under pressure;

• Organized, process and solution-orientated with an attention to detail;

• Collaborative by nature. Able to partner with internal and external teams;

• Can independently prioritize and manage workload; works well under remote management;

• Advanced user of MS Office suite of products.

Be valued.
At PVH, we recognize that our people are our greatest asset. That's why we prioritize the health, happiness, and wellbeing by offering a comprehensive benefits package that goes beyond the basics. We want to create a culture of care that fosters loyalty, commitment, and a sense of belonging, and we're proud of it.

• Balance – Work Smart, our flexible working model, is all about trust, connection, collaboration, and community. You’ll get the freedom to choose the hybrid setup and working hours that benefit you.

• Health & Wellbeing – wellbeing programs, premium subscription to headspace, volunteering programs.

• Develop – PVH University curates and delivers training programs for you to continuously develop your professional and personal goals.

• Be at the forefront – stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be part of market launches and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.