Performance Marketing Manager, Europe

Job Description

Circle K is looking for a dynamic and data-driven Performance Marketing Manager to join our European marketing team. This role offers an exciting opportunity to join a fast paced global company in a growing team.

Performance Marketing Manager, Europe

Type of Employment: Permanent

Location: Dublin, Ireland; Copenhagen, Denmark or Warsaw, Poland

Visa requirements: A valid work permit from the EU/EEA (relocation assistance is not provided)

RESPONSIBILITIES

Performance Marketing

• You will act as the lead performance marketing manager for B2B, DCO and other performance-led EU-wide projects in Circle K.

• Develop aligned Performance Marketing objectives, KPIs and budget setting approach between media agency, Circle K marketing and commercial teams within individual markets, based on agreed global frameworks.

• Develop and own Circle K Europe’s B2B lead generation strategy development, briefing, implementation, and optimization, in collaboration with central and local media agency partners.

• Support European teams with development, refinement, and evaluation of digital campaigns - writing briefs, setting KPIS, feeding back on agency plans, evaluating results.

DCO excellence and project management

• Ensure implementation of DCO best practice as part of the overall digital omnichannel approach.

• You will be working within the DCO project team as media project manager connecting key stakeholders and agency DCO teams.

• Your job is to oversee campaign flow and management, support analysis of campaign performance (supported by the DCO team), and find new ways to continuously optimize and improve DCO processes & performance.

• Support local teams in understanding the challenges/barriers to drive effective DCO campaigns in their market.

• Implement and feedback on the work of the DCO project to the central stakeholders.

Digital measurement and reporting

• Ensure all required tracking and reporting requirements are in place for all performance campaigns, collaborating with internal and external stakeholders to achieve this.

• Support adoption of campaign measurements be it simple A/B tests to advanced incrementality tests methods in digital.

• Work closely with the Circle K Data & Analytics team & other partners supporting on attribution and incrementality test projects in digital media.

• Help local markets set effective KPIs for all campaigns and accurately measure and understand media performance using the KPI framework (and vs benchmarks)

Collaboration

• Build effective and highly credible working relationships with key stakeholders in local markets, central teams and agency partners.

ESSENTIAL SKILLS, KNOWELEDGE & EXPERIANCE

• Digital channel generalist.

• Proven experience (2+ years) in digital performance marketing.

• Strong communication, interpersonal skills, and project management skills with the ability to collaborate with cross-functional teams.

• Experience using Google Ads and Meta Business Manager.

• Strong analytical skills and experience using analytics tools like Google Analytics, Google Tag Manager, and other performance tracking tools.

• Experience in working with ManTech tools such as DMP, etc. if not with the tools but at least should be able to sketch the usability of these tools.

• Knowledge and experience working with Dynamic Creative Optimisation is preferable.

• Experience in B2B marketing is advantageous.

• Willingness to learn new tools, frameworks and channels.

• Experience with A/B testing, conversion rate optimization, and data-driven decision-making.

• Familiarity with customer acquisition and retention strategies, including lead generation, customer journey optimization, and remarketing tactics.

• Proficiency in Excel, spreadsheets, and reporting tools to analyze and present campaign performance.

• Ability to work autonomously and manage multiple campaigns simultaneously in a fast-paced environment.

• Fluency in English; additional European languages are a plus.

WHAT YOU CAN EXPECT FROM CIRCLE K

Wherever you are in your journey, we have a place for you. Here’s some of the exciting perks we offer: 

• Alimentation Couche-Tard is a proud receiver Gallup Exceptional Workplace Award (GEWA) for 3 years in a row.

• Complete benefits packages (health insurance, pension contribution etc.).

• Possibility to enroll in stock purchase plan.

• Employee discount.

• Work in a collaborative, dynamic, high performing and diverse team.

• Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.

• Hybrid work to allow a sustainable work-life balance.

At Circle K, our culture is shaped by our team members and how we treat each other. Our guiding principles are the core values we live by and inform all our actions and business decisions. You can find them at Values and Culture | Circle K. We hope they resonate with you and look forward to discussing them during your interview.

INTERESTED?

We encourage you to apply by March 14, 2025 The candidates will be reviewed on continuous basis.

You don't meet all the necessary qualifications? At Circle K, we are fully committed to creating a diverse, inclusive, and genuine work environment. Therefore, if you're enthusiastic about this role but your background doesn't perfectly match every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We know great companies are built from within, by great people like you. Come grow with us!