Sr. Director, US Marketing, Organized Customers

Posted 8 Hours Ago
Be an Early Applicant
Princeton, NJ
Expert/Leader
Healthtech • Biotech
The Role
The Sr. Director of Marketing at Moderna is responsible for leading strategic initiatives to engage Integrated Delivery Networks (IDNs) and Healthcare Providers (HCPs). The role involves developing and executing comprehensive marketing strategies, mentoring team members, analyzing engagement metrics, and ensuring compliance with regulations while driving vaccine adoption and improving patient outcomes.
Summary Generated by Built In

The Role
Moderna is seeking a Sr. Director, Organized Customer, to lead strategic initiatives within the IDN channel while ensuring robust engagement with Healthcare Providers (HCPs). This role is critical in driving meaningful partnerships with Integrated Delivery Networks and Public Health Entities and aligning Moderna’s vaccine portfolio with healthcare providers’ needs to improve patient outcomes and strengthen public health initiatives.

This position requires a strategic thinker with a proven track record in IDN and HCP engagement, multi-channel marketing expertise, and the ability to execute with excellence across a complex healthcare ecosystem.

Here’s What You’ll Do

  • Act as Moderna’s strategic expert for IDNs and HCPs, crafting and implementing integrated engagement strategies that align with commercial objectives and customer needs.

  • Provide mentorship and leadership to marketing team members, fostering a high-performing and innovative environment

  • Develop and execute comprehensive marketing strategies for the Organized Customer Segment, targeting Integrated Delivery Networks (IDNs), Health Systems, Public Health entities, Group Purchasing Organizations (GPOs), and Physician Buying Groups (PBGs).

  • Design and execute tailored strategies to drive vaccine adoption and awareness through IDNs, while ensuring that HCP-focused initiatives are aligned with overarching goals.

  • Craft and communicate compelling value propositions for the Moderna portfolio that align with the goals and objectives of IDNs, health systems, and public health organizations.

  • Develop comprehensive, customer-centric engagement plans that leverage insights, data, and multi-channel tactics to reach and influence HCPs effectively.

  • Lead collaboration with global and regional teams to create core campaigns for IDNs and HCPs, ensuring seamless integration across digital, traditional, and direct communication channels.

  • Provide actionable insights and guidance to field teams for effective execution of HCP and IDN strategies, including training and best-in-class resources for customer interactions.

  • Lead cross-functional collaboration with field sales leadership, global marketing, medical affairs, market access, and regulatory teams to ensure alignment and compliance in all customer engagement activities.

  • Analyze IDN, Public Sector, HCP engagement metrics to refine strategies, optimize resource allocation, and achieve measurable outcomes.

  • Serve as a key liaison between Moderna and HCP stakeholders, advocating for their needs within the organization and ensuring alignment with Moderna's strategic goals.

  • Oversee the marketing budget for the Organized Customer Segment, ensuring efficient resource allocation to maximize ROI.

  • Ensure all activities meet Compliance, Legal, and Regulatory requirements while delivering the highest quality standards.

  • Additional duties as may be assigned from time to time

Here’s What You’ll Need (Minimum Qualifications)

  • Bachelor’s degree required.

  • A minimum of 12 years of experience in pharmaceutical/vaccine strategic marketing, customer engagement, or sales with a focus on IDNs, HCPs, or other organized customers. 

Here’s What You’ll Bring to the Table (Preferred Qualifications)

  • Extensive knowledge of the IDN and HCP landscape, including their financial models, operational structures, and decision-making processes.

  • Experience designing and implementing customer-centric strategies that drive engagement across IDNs and HCPs.

  • Strong understanding of vaccines and infectious diseases, with an ability to communicate complex scientific concepts to diverse audiences.

  • Demonstrated ability to build and maintain high-impact relationships with senior leaders in IDNs and HCPs, influencing system-wide healthcare initiatives.

  • Expertise in developing multi-channel strategies that incorporate digital, traditional, and innovative outreach techniques tailored to IDNs and HCPs.

  • Proven success in navigating complex organizational dynamics and achieving buy-in from cross-functional stakeholders.

  • Exceptional project management skills, capable of balancing multiple priorities and delivering results in a fast-paced environment.

  • Strategic thinker with strong analytical skills to translate data insights into actionable strategies.

  • Collaborative and influential leader, skilled at driving alignment and motivating cross-functional teams to achieve shared goals.

  • Entrepreneurial mindset with a passion for improving healthcare delivery and patient outcomes through innovation.

  • A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

  • Highly competitive and inclusive medical, dental and vision coverage options
  • Flexible Spending Accounts for medical expenses and dependent care expenses
  • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
  • Family care benefits, including subsidized back-up care options and on-demand tutoring
  • Free premium access to fitness, nutrition, and mindfulness classes 
  • Exclusive preferred pricing on Peloton fitness equipment
  • Adoption and family-planning benefits
  • Dedicated care coordination support for our LGBTQ+ community
  • Generous paid time off, including:
    •    Vacation, sick time and holidays
    •    Volunteer time to participate within your community
    •    Discretionary year-end shutdown
    •    Paid sabbatical after 5 years; every 3 years thereafter
  • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
  • 401k match and Financial Planning tools
  • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
  • Complimentary concierge service including home services research, travel booking, and entertainment requests
  • Free parking or subsidized commuter passes
  • Location-specific perks and extras!

About Moderna

Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world. 

By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.
We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.

As we build our company, we have always believed an in-person culture is critical to our success. Moderna champions the significant benefits of in-office collaboration by embracing a 70/30 work model. This 70% in-office structure helps to foster a culture rich in innovation, teamwork, and direct mentorship. Join us in shaping a world where every interaction is an opportunity to learn, contribute and make a meaningful impact.
If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!

Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We’re focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.

Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should contact the Accommodations team at [email protected].  (EEO/AAP Employer) 

-

The Company
Cambridge, Massachusetts
6,848 Employees
On-site Workplace
Year Founded: 2010

What We Do

At Moderna, we believe messenger RNA, or mRNA, is the “software of life.”

Every cell in the body uses mRNA to provide real-time instructions to make the proteins necessary to drive all aspects of biology, including in human health and disease.

Given its essential role, we believe mRNA could be used to create a new category of medicines with significant potential to improve the lives of patients.

We are pioneering a new class of medicines made of messenger RNA, or mRNA. The potential implications of using mRNA as a drug are significant and far-reaching and could meaningfully improve how medicines are discovered, developed and manufactured.

To learn more, visit www.modernatx.com.

This Moderna page is not the appropriate place to report adverse events (side-effects) for any products. If you are or someone you know is experiencing a side effect, please reach out to your healthcare professional. Moderna is continuously monitoring the safety of its products. We encourage you to report any side effects directly to us at 1‑866‑MODERNA (1‑866‑663‑3762).

Similar Jobs

Englewood Cliffs, NJ, USA
155459 Employees
142K-213K Annually
Princeton, NJ, USA
3516 Employees

Mondelēz International Logo Mondelēz International

Director, Brand Building Insights

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Hybrid
East Hanover, NJ, USA
90000 Employees

Mondelēz International Logo Mondelēz International

Brand Manager Innovation Cakes and Pastries, Chips Ahoy

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Hybrid
East Hanover, NJ, USA
90000 Employees
115K-157K Annually

Similar Companies Hiring

AcuityMD Thumbnail
Software • Healthtech
Boston, MA
168 Employees
Zealthy Thumbnail
Telehealth • Social Impact • Pharmaceutical • Healthtech
New York City, NY
13 Employees
Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account