Performance Director

About the Role:

This role will be focused on leading the Bacardi team across Paid Search, Retail Media and Programmatic, across both eCommerce and performance. Bacardi will be both supporting local activation, as well as ownership of central activation and global governance.

Your role will be to lead various workstreams across the channels, including innovation, measurement, annual planning, partner negotiations and management, and to lead those performance client relationships. You will also be responsible for line managing the Senior Managers and Managers and coaching them through managing their direct reports. You will report into the Executive Director, as well as working closely with the Business lead, and will be responsible for deploying and realizing their workstreams, with their support.

This role will appeal to someone who is passionate about working with big, exciting cultural brands, and has knowledge across the breadth of digital channels to create data informed & strategic plans, alongside leading the team in activating and optimising those plans in the best possible way, across a range of objectives in eCommerce.

Beyond Bacardi you will be a leader within the Performance Community and will be called on to support in new business pitches, team training, and to mentor and support more junior colleagues.

About You:

• You will need to have a solid understanding of the basic principles within all paid for digital channels (Display, Search, eCommerce).
• You will need to have a understanding of analytics platforms such as Google Analytics
• You will have experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
• You can demonstrate in depth experience of working with the Google Stack and Amazon Sponsored Products as well as Amazon DSP
• You will have an in depth understanding of KPI selection within paid for digital media channels
• You will have an understanding of bid management platforms and how they can help optimise within channel
• You will have experience managing people and developing their careers through an in-depth learning program.
• You will have experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance
• You will have an understanding of brand safety and fraud prevention techniques
• You will own the media plan for performance channels - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output
• You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.
• You will understand your clients’ priorities and challenges and make sure that the work delivered by the team meets these objectives.
• You will have regular contact with our clients (internal or external), working with the client teams to manage expectations and ensure our clients have a full understanding of our performance offering and our insights
• Great client service is obviously essential, but you must also protect your team against unreasonable demands on their time.
• You will also be responsible for identifying new testing opportunities for your clients, ensuring their constant development, advancement and vitally, their business objectives, are at the forefront of any internal commercial conversations.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.