Contractor, Lifecycle Marketing

Reposted 21 Days Ago
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Nashville, TN
Mid level
Consulting
The Role
The Partner Marketing Specialist will develop and execute joint marketing programs, manage campaigns with partners, and support public sector growth through marketing strategies.
Summary Generated by Built In

Every organization needs supplies and services to operate. From laptops and rental cars to pens and pallets, all businesses, schools, and government bodies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a marketplace for connecting buyers and suppliers to transform how procurement professionals buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings. 

We’re seeking a driven and detail-oriented Lifecycle Marketing Manager (Contractor) to join our team. In this role, you’ll work closely with Growth and Product Marketing teams to drive and execute against the full marketing lifecycle. This role will have a strong focus on driving new growth while also supporting cross-sell opportunities and member engagement initiatives. This is an exciting opportunity for someone with early marketing experience who’s ready to take ownership of impactful projects, contribute to innovative campaigns, help shape our growth strategy, and enjoys getting in the details.

This role offers an excellent opportunity to gain hands-on experience in the marketing field while working alongside experienced professionals. You'll have the chance to contribute to meaningful campaigns, enhance your skill set, and grow within a supportive and innovative team environment. If you're passionate about marketing and excited to make an impact, we'd love to hear from you!

Responsibilities

  • Support the creation and execution of marketing campaigns across diverse channels
  • Partner with the content team to plan, craft, and schedule materials for growth initiatives, member engagement, email campaigns, and other digital platforms
  • Collaborate across departments to design customer journeys that drive new member acquisition, cross-selling opportunities, and deeper member engagement
  • Oversee website and landing page updates to ensure accuracy and consistency
  • Work with internal teams and external vendors to deliver campaigns on time and within budget
  • Analyze campaign performance using tools like Google Analytics, delivering actionable insights and recommendations for improvement
  • Maintain a well-organized marketing calendar and detailed project management documentation
  • Provide administrative support for marketing projects as needed

Qualifications

  • Proven expertise in managing the complete B2B customer lifecycle, including demand generation, lead nurturing, sales enablement, platform engagement, and cross-sell/upsell strategies
  • Proficient in leveraging digital tools such as Google Analytics, Storyblok, and Salesforce Marketing Cloud to drive results
  • Highly organized with strong project management skills and exceptional attention to detail
  • Excellent written and verbal communication skills, adept at conveying ideas clearly and effectively
  • A foundational understanding of SEO and marketing operations is an added advantage

Top Skills

Hubspot
Marketo
Salesforce
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The Company
HQ: Nashville, TN
117 Employees
On-site Workplace

What We Do

CoreTrust is the definitive group purchasing organization (GPO) for large corporations. By leveraging the aggregated spend of the collective, CoreTrust enhances member profitability by negotiating and offering contracts with competitive pricing for non-production supplies and services.

By partnering with large enterprises across many verticals, and with private equity firms and their portfolio companies, CoreTrust leverages extraordinary purchasing power by assuring suppliers of committed volume from these well-respected companies.

Serving 3000+ companies across multiple verticals, CoreTrust helps members realize sustainable, double-digit savings by drawing on our extensive contract portfolio and procurement market expertise.

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