Paid Social Campaign Manager

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities: 

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations

• Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle 

• Maintain and organize campaign-specific materials in team’s shared document repository 

• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns 

• Strategic oversight of large accounts and client relationships

• Develop, grow, and maintain relationships with internal teams through exceptional client service

• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments 

• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance 

• Formulate proposals for new client opportunities

• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

• Partner with Analytics team on campaign measurement reporting and insights generation

• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

• Work with media partners to ensure accurate platform implementation

• Troubleshoot issues on all pre-production and live campaigns

• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

• Attend client meetings, as needed

• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

• Four-year college degree

• Must have 1+ years of experience in bid management, campaign management/optimization, or digital media operations

• Client facing experience with the ability to identify risks and effectively manage through issues

• Understanding of traditional and interactive media planning elements

• Proficiency in Microsoft Office solutions

• Strong analytical thinking and mathematical skills

• Excellent communication and writing skills

• Strong project management skills

• Strong desire to contribute to a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $60,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/29/2024

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